MOU | Бренд косметической глины
За основу концепции взят проект — айдентика бренда косметической глины «mou»
Обновленная концепция.
Я собрала референсы, вдохновляющие меня, а также передающие определенную атмосферу, после чего попросила ChatGPT написать концепцию бренда с опорой на картинки.
MOU — бренд, вдохновленный природой, предлагающий средства для ухода за кожей и телом, создающие атмосферу гармонии и релаксации. Мы верим в силу натуральных ингредиентов и минималистичный подход к красоте. Наши продукты, созданные с заботой и вниманием к деталям, помогают обрести внутренний баланс и подчеркнуть естественное сияние. MOU — это больше, чем просто уход; это осознанный ритуал, способствующий единению с собой и окружающим миром. Откройте для себя спокойствие и умиротворение в каждом прикосновении MOU.
(1) Фирменный стиль
На основе стилистических референсов ChatGPT написал промт:
Logo for cosmetic clay brand «mou». Style: Linocut print, block print, hand-stamped, rustic, organic. Image: Abstract sun symbol with radiating lines. Text: «MOU» in uppercase, bold serif font. Composition: Sun symbol above the text, contained within a [square/rectangle — specify, or leave open-ended] shape. Color: [Black on white/White on black — specify, or leave open-ended]. Texture: Uneven ink distribution, visible texture of paper/printing block. High contrast.
В Recraft я создала стиль, куда положила те же референсы. Помимо Recraft я использовала Qwen Chat для генерации логотипа.
Так из всех вариантов я решила скомбинировать два последних (леттеринг и знак) — получился первый.
На основе референсов ChatGPT написал несколько промтов.
(1) Black and white landscape of a rocky shoreline disappearing into thick fog. Rough, textured stones in the foreground. Minimalist composition. High contrast. (2) Abstract landscape of a flooded field, with long grasses swept in swirling patterns. Thick fog obscures the horizon. Soft, diffused light. A limited color palette with emphasis on muted greens and greys. Ethereal, dreamlike quality. (3) Close-up shot of a rugged coastline featuring dark, moss-covered rocks battered by crashing waves. Overcast light with visible textures of stone, moss, and water. Limited color palette of grey, green, and white. Moody, atmospheric. (4) An ocean with waves with rough sea waves crashing the rocks! (5) A very low angle shot with the camera submerged in the stone showing the beauty from an angle.
В Recraft я создала стиль и сгененировала картинки в этом стиле. С помощью Adobe Color я извлекла цвета.
Я трассировала логотип в Illustrator и создала вариации его использования.
A woman in a vintage dress running across a grassy field. Fast shutter speed, creating motion blur. Natural lighting, summer afternoon. Playful and free spirit.
(2) Продукт
Все генерации выполнялись по этому алгоритму: (1) Этап — подбор референсов. (2) Этап — общение с ChatGPT. Запрос создать промт с опорой на референсы. (3) Этап — загрузка референсов в Recraft (создание стиля). (4) Этап — генерация изображения в Recraft. (5) Этап — Добавление в фотошопе логотипа, а также шума на фото (для передачи текстуры и атмосферы).
Product mockup of «mou» cosmetic clay in a clear glass jar with a wooden lid, placed on moss-covered rocks near the ocean. Rough, dark stones. Crashing waves in the background with foamy white water.
(1) Close-up shot of a model’s face with fresh skin with a natural texture, natural glow and natural look with «mou’s» facial products on. Light is the key and the color will be emphasized for a great shot.
(2) Rustic, organic aesthetic • Earthy tones • Soft, diffused light • Minimalist composition • Visible natural textures Product mockup of «mou» cosmetic clay bottle almost swallowed by a large bed of moss. Soft and diffuse lighting creates the look of a forest. Natural style is prominent.
Product mockup: a rectangular block of «mou» cosmetic clay with the logo carved into the side, balancing on top of half a lemon. Focus on balancing the colors and the weight between products, clean-st
(1) Product mockup of a «mou» cosmetic clay in a squeezable metal tube, resting against a smooth, grey beach stone. Overcast light, focusing on the metallic sheen of the tube. The «mou» logo is cleanly printed on the tube. Minimalist, modern aesthetic.
(2) Top-down shot of a clear glass jar filled with a swirling, thick, smooth, light grey clay mask. The mask has a spiral texture from being applied. The background is a plain white surface. Product photography, soft and even lighting.
Product mockup of «mou» cosmetic clay bottle almost swallowed by a large bed of moss. Soft and diffuse lighting creates the look of a forest. Natural style is prominent.
Close-up shot of a model’s face partially covered with a smooth, even layer of «mou» cosmetic clay. Natural light with minimal makeup. Focus on skin texture and the calming effect of the clay. Earthy
(3) Пространство
Interior of a «mou» cosmetic clay brand office. Style: Scandinavian minimalism, Biophilic design. Features: Natural light, wooden furniture, potted plants, visible textures (wood grain, linen), open l
Interior of a «mou» cosmetic clay production facility. Style: Clean, modern, eco-conscious. Features: Stainless steel equipment, white walls, large windows with natural light, clay in raw form visible
Interior of a retail space showcasing «mou» cosmetic clay. Style: Rustic, apothecary-inspired, minimalist. Features: Shelves made of reclaimed wood, clay jars displayed prominently, textured walls (ex
(4) Промо-материалы и носители
(1) Фото на фоне: Picture of a person being at light running through a grass field, and is free. All with the product of «mou.» 8k photo and detailed
(2) Полиграфия: A «mou» cosmetic clay envelope with a minimalist geometric logo design is presented beside a black and white photo of a model with clay on their face. The earth tone background emphasizes the light tones and natural materials with a natural sun pattern. A hand-printed font conveys the brand’s name and purpose.
A poster is attached on a grass and is partially wet by the ocean. There is some algae with some green moss on a natural background.
(1) Close-up shot of a model’s face partially covered with a smooth, even layer of «mou» cosmetic clay. Natural light with minimal makeup. Focus on skin texture and the calming effect of the clay. Earthy tones.
(2) Product mockup of a «mou» cosmetic clay facial roller. The roller features two smooth, cylindrical rollers made from a natural stone, such as jade or rose quartz, connected by a minimalist frame. The «mou» logo is subtly etched onto the metal connecting piece. The roller rests near a face. Focus on quality.
Close-up product mockup of «mou» cosmetic clay product information card leaning on a clump of flattened long grass with dew. Background with fog and mist. Soft, diffuse lighting against the minimalist
(1) Rustic, organic aesthetic • Earthy tones • Soft, diffused light • Minimalist composition • Visible natural Product mockup: a pair of natural linen work gloves with the «mou» logo subtly embroidered on the cuff, casually draped over a driftwood log on a rocky shoreline. A few pieces of dried seaweed scattered near. Overcast light, emphasizes the rough texture of the linen. All is captured under a minimalist.
(2) Close-up shot of a model’s face with fresh skin with a natural texture, natural glow and natural look with «mou’s» facial products on. Light is the key and the color will be emphasized for a great shot.
(1) Product mockup of a small, round, handheld mirror with a frame made of reclaimed wood. The «mou» logo is subtly engraved on the back of the mirror. The mirror reflects a tranquil scene of a moss-covered forest floor. Focus on the clarity of the reflection and the natural materials.
(2) Rustic, organic aesthetic • Earthy tones • Soft, diffused light • Minimalist composition • Visible natural Mockup of rolled «mou» organic cotton towel placed on a grassy hillside with an open background. The towel will not out scale the landscape.
Прикрепить карточку (1) Product mockup: A circular pendant made from a smooth, grey beach stone with the «mou» logo delicately engraved on one side. The pendant hangs from a simple, braided hemp cord.
(5) Инструменты
ChatGPT — генерация идей и промтов (chatgpt.com) Adobe Color — цветовая палитра (сolor.adobe.com) Qwen Chat — генерация изображений (chat.qwen.ai) Recraft — генерация изображений (www.recraft.ai) Illustrator — трассировка логотипа Photoshop — обработка изображений (добавление шума, блюр, нанесение логотипов на мокапы)
