
Концепция
Архитектурный фасад Манежа, созданный по мотивам работ художника Луиджи Руссоло, отображает лучшие черты футуризма — динамизм, графичность, острота и точность линий, игра со светом. Все эти признаки объединились в творчестве Руссоло, а в последствии и в моем проекте. В процессе его создания я обращалась к эффекту иллюзии и так называемого «обмана глаза», так как мой фасад очень напоминал мне именно эти узоры и паттерны. В данном проекте я продолжила и расширила мысль об иллюзорности и создала разносторонний проект с двумя направлениями. Итак, при помощи нейросети Krea Ai я придумала бренд «Sense of illusion». Sense of illusion — это иммерсивный театр, в котором перформанс работает на уровне чувств. Световое шоу поражает воображение и переносит нас будто в другой мир. Лазерные лучи, вспышки света, бликующие огни — все это призвано стать театром будущего, который будет принимать искушенных гостей и удивлять их невероятными представлениями. Для театра я продумала афиши, баннеры, промо-материалы и детали, которые сделают посещение театра Sense of illusion невероятным. Однако задумавшись над продуктом я придумала детский набор волшебства и иллюзии, в котором детские мечты превращаются в реальность. Набор призван сделать из каждого ребенка волшебника и иллюзиониста и подарить ему незабываемые эмоции в процессе игры. Для основного продукта — детского набора волшебства Sense of illusion — и для остального мерча я разработала дизайн pop-up магазинов и полноценных флагманских магазинов бренда Sense of illusion. Приятного просмотра!
Оригинальный проект — архитектурный фасад

Изображения из оригинального проекта


Изображения из оригинального проекта
Изображения из оригинального проекта
Созданный нейросетью проект
Сгенерированные изображения
A hyper-realistic, complex and abstract architectural installation with a strong Art Deco influence, rendered with vibrant neon lights. The composition features a dynamic interplay of sharp geometric shapes, bold curves, concentric circles, and angular lines, in a striking palette of electric blue, vivid red, deep purple, and bright white neon. The structure includes elements that resemble futuristic frameworks, archways, and layered planes. The surface is highly reflective, with a glossy, wet-like floor mirroring the neon lights and geometric forms. The background is a dark, atmospheric sky.
Изображения сгнерированы при помощи картинки-референса — они представлены в проекте как оригинальные изображения (см. выше)


Сделанные при помощи генерации изображения моего фасада


Сделанные при помощи генерации изображения моего фасада
Айдентика
Поиск логотипа Sense of illusion
Sophisticated and luxurious logo for an immersive illusion theater, brand name «Sense of Illusion». Abstract geometric design inspired by the bold neon of the reference image. Focus on clean, sharp geometric shapes (e.g., stylized arcs, parallel lines) with layered depth. Color palette: limited to electric blue, vibrant red, and deep purple neon, with stark white luminous outlines. The brand name «Sense of Illusion» should be integrated as a refined element, perhaps in a clean, sans-serif neon font or subtly incorporated into the geometry. Only sence of illusion text, no words anymore. Strong, clean glow effect on a solid black or very dark background. Vector art, minimalist yet dynamic, with a premium feel.
Итоговый логотип
Цветовая палитра логотипа
Шрифт из итогового логотипа
Иммерсивный театр со световыми представлениями Sense of illusion
Промо-материалы
Баннеры с афишей представления в театре Sense of illusion
A realistic photograph of a large outdoor street banner displaying three distinct, unified poster designs for the «Sense of Illusion» immersive theater. Each of the three poster designs is an abstract geometric composition, heavily inspired by the vibrant, futuristic neon Art Deco aesthetic of the reference image. They feature intricate layered shapes, sharp angles, dynamic vertical and diagonal lines, glowing circles and arcs, creating a sense of grand spectacle and optical illusion. The primary color palette for all posters is electric blue, radiant red, and deep luminous purple neon, with crisp white glowing outlines and strong volumetric lighting. The luxurious brand name «Sense of Illusion» is prominently integrated into each poster design in a clean, sophisticated neon sans-serif font. The overall banner is seen at night in a bustling, high-end urban environment, with blurred city lights, reflections, and elegant modern architecture in the background. Strong, clean glow effect. Only «Sense of Illusion» text, no other words. Cinematic photography, wide shot, professional advertisement.


Портрет аудитории
Перед представлением гость получает приглашение на мероприятие и подарочную рассылку, в которой ключевым объектом является утонченный аксессуар — маска. Она является частью дресс-кода и помогает гостю быстрее ощутить антураж предстоящего перформанса и погрузить его в атмосферу праздника.
Световое шоу в театре Sense of illusion
Ultra-realistic, awe-inspiring scene inside a lavish theater of illusions, during a guest performance. The main stage and surrounding architecture are designed with an extravagant, highly stylized aesthetic, drawing heavily from the angular, glowing, and abstract art of the first reference image, rendered in an intense palette of sapphire blues, ruby reds, and amethyst purples. A colossal, mind-altering optical illusion, emulating the disorienting spiral vortex from the second reference image, is projected or built onto the stage, dynamically interacting with the performance. A skilled illusionist captivates the audience with a grand spectacle, accompanied by dramatic lighting, ethereal mist, and bursts of magical energy. The entire venue exudes an air of opulence and wonder, with gilded details and breathtaking scale
Световое шоу в театре Sense of illusion


Пригласительные на представление в театр
Изысканные пригласительные также призваны погрузить гостя в атмосферу Sense of illusion и помогают визуально настроиться на представление.
A luxurious and elegant invitation card for the «Sense of Illusion» immersive theater. The card design should mimic the layered, die-cut, and scalloped shape of the reference postcard, but rendered in a vibrant, futuristic neon Art Deco style inspired by the second image. The primary colors are electric blue, radiant red, and deep luminous purple neon, with stark white luminous outlines. Intricate geometric patterns in this neon style should adorn the card’s surface, creating depth and visual interest. The brand name «Sense of Illusion» should be prominently displayed in a clean, sophisticated neon sans-serif font. Crucially, the invitation should feature elegant, cascading magenta or deep purple tassels, similar to the reference postcard, adding a touch of luxury and tactile appeal. The background of the invitation itself should be a deep, solid black or very dark midnight blue to enhance the neon glow. The overall feel should be sophisticated, mysterious, and inviting, evoking a sense of grand spectacle. Vector art, clean lines, high-end design.
Пригласительные и открытки
A highly realistic, close-up photograph of a luxurious invitation card for the «Sense of Illusion» immersive theater. The card has a die-cut, scalloped edge and a visible sense of layering, with a slight texture to the paper, perhaps like heavy cardstock or textured linen. The design is inspired by the vibrant, futuristic neon Art Deco style of the second image, featuring intricate geometric patterns rendered in electric blue, radiant red, and deep luminous purple neon with crisp white luminous outlines. The brand name «Sense of Illusion» is elegantly integrated in a clean, sophisticated neon sans-serif font. Cascading magenta or deep purple tassels are attached with visible threads, showing subtle texture and light reflection. The invitation is placed on a solid, dark surface (e.g., a polished black table or deep velvet cloth) with subtle ambient lighting casting soft shadows and gentle reflections, enhancing the neon glow. Photorealistic, shallow depth of field, cinematic lighting.


Номерки в гардероб театра
Для того, чтобы посещение театра стало незабываемым, все продумано до мелочей — даже номерки в гардеробе представляют собой предмет искусства, который хочется не отрываясь рассматривать.
A collection of three elegant, luxurious cloakroom tags for the «Sense of Illusion» immersive theater, arranged in a top-down, flat-lay style similar to the reference image. Each tag is a die-cut shape (e.g., rounded rectangle, abstract geometric) made from high-quality, thick cardstock. The style should be a fusion of sophisticated Art Deco with the bold neon aesthetic of the first reference image. The tags feature intricate, stylized geometric patterns in electric blue, vibrant red, and deep purple neon, with stark white luminous outlines, reminiscent of architectural elements or abstract illusions. Each tag is adorned with a prominent, luxurious silk tassel in jewel tones like magenta, deep plum, or an elegant metallic gold/silver, attached with a thick, twisted cord. A small, elegant metallic disc (gold or brass finish) is attached to the cord, featuring the embossed number (e.g., '042', '117') and the brand name «Sense of Illusion» subtly integrated, perhaps with a hint of neon glow. The overall presentation should feel magical, exclusive, and tactile, with realistic lighting, subtle shadows, and a textured background (e.g., dark concrete, aged wood, or textured dark fabric) that emphasizes the premium quality. Photorealistic, high detail, product photography.
Открытки и визитки
Ultra-realistic, tactile photograph of an invitation for the «Sense of Illusion» immersive theater. The card features a sophisticated die-cut shape with clear layering, made of high-quality, textured cardstock. The design is a vibrant neon Art Deco explosion: electric blue, red, and purple neon geometric patterns with sharp white glowing outlines. The brand name «Sense of Illusion» is in a sleek, neon font, integrated into the design. Hanging from the card are rich magenta or deep plum tassels, rendered with realistic thread detail and catching the light. The scene is set with soft, directional lighting that creates subtle highlights on the neon edges and shadows on the textured paper, giving it a tangible feel. Placed on a dark, slightly reflective surface. Cinematic, high detail, photorealism.
Игровой детский набор волшебства и иллюзий Sense of illusion


Портрет аудитории
A joyful and enchanted child, approximately 7-9 years old, wearing a luxurious, bespoke magician’s costume. The costume is made of rich velvet fabric (e.g., royal purple, deep blue, or crimson) with subtle metallic embroidery or trim, reflecting the premium aesthetic of the «Sense of Illusion» brand. The child is sitting comfortably on a plush, dark velvet cushion or floor, looking directly at the viewer with a wide, happy smile, eyes sparkling with wonder. In their hands, they proudly hold a sleek, stylized magic wand from the «Sense of Illusion» kit, which has subtle glowing accents.
Beside the child, the opened «Sense of Illusion» Master Illusionist’s Kit is prominently displayed. The kit’s velvet box (royal purple or midnight blue) is visible, adorned with vibrant neon Art Deco geometric patterns in electric blue, radiant red, and deep purple neon, with stark white luminous outlines, subtly dusted with iridescent glitter. The contents are artfully arranged, with a small vial of «Stardust Powder» (filled with fine, iridescent glitter) clearly visible, along with other intriguing props. Luxurious, cascading silk tassels (magenta or deep plum) are draped from the kit.
Набор волшебства и иллюзий Sense of illusion
Набор волшебства включает в себя различные атрибуты иллюзионистов и нацелен погрузить ребенка в атмосферу волшебства и загадок. Дизайн разработан и выполнен в стилистике бренда Sense of illusion, а при изготовлении набора были использованы только премиальные материалы для того, чтобы только взглянув на набор ребенок уже смог погрузиться в волшебный мир.
Top-down view of an opened, luxurious, and magical «Sense of Illusion» illusionist’s kit for children. The presentation box is crafted from deep, rich velvet (e.g., royal purple or midnight blue) with an exterior design featuring intricate neon Art Deco geometric patterns in electric blue, vibrant red, and deep purple neon, with stark white luminous outlines, reminiscent of the reference image. The lid of the box is open, revealing the meticulously arranged contents. Inside, nestled in custom-cut slots or on a dark velvet lining, are various illusion props: a sleek, stylized neon wand with glowing accents, a deck of «Riddle Cards» with the brand’s geometric motifs, miniature «Color Void» cylinders, a small «Neon Transformer» box with internal red neon glow, and perhaps a delicate «Stardust Powder» vial. Luxurious, cascading magenta or deep purple silk tassels are artistically draped over some of the items or attached to the box’s interior. The overall atmosphere is enchanting, mysterious, and highly polished, with a sense of wonder and premium quality. Subtle ambient lighting creates soft shadows and highlights on the velvet, neon elements, and props, enhancing the magical feel. The brand name «Sense of Illusion» is subtly embossed or subtly integrated into the box design. High detail, photorealistic, studio lighting, product photography.


Набор волшебства и иллюзий Sense of illusion
Top-down view of an opened, luxurious, and magical «Sense of Illusion» illusionist’s kit for children. The presentation box is crafted from deep, rich velvet (e.g., royal purple or midnight blue) with an exterior design featuring intricate neon Art Deco geometric patterns in electric blue, vibrant red, and deep purple neon, with stark white luminous outlines, reminiscent of the reference image. The velvet surface of the box is subtly dusted with fine, iridescent «stardust» glitter, and the neon geometric patterns on the exterior have a subtle, shimmering metallic sheen. The lid of the box is open, revealing the meticulously arranged contents. Inside, nestled in custom-cut slots or on a dark velvet lining, are various illusion props: a sleek, stylized neon wand with glowing accents, a deck of «Riddle Cards» with the brand’s geometric motifs, miniature «Color Void» cylinders, a small «Neon Transformer» box with internal red neon glow, and perhaps a delicate «Stardust Powder» vial. Luxurious, cascading magenta or deep purple silk tassels are artistically draped over some of the items or attached to the box’s interior. The overall atmosphere is enchanting, mysterious, and highly polished, with a sense of wonder and premium quality. Subtle ambient lighting creates soft shadows and highlights on the velvet, neon elements, props, and the stardust, enhancing the magical feel. The brand name «Sense of Illusion» is subtly embossed or subtly integrated into the box design. High detail, photorealistic, studio lighting, product photography.
Некоторые элементы из детского набора волшебства крупным планом
Некоторые элементы из детского набора волшебства крупным планом
A close-up, top-down view showcasing the exquisite details of a «Sense of Illusion» Master Illusionist’s Kit. The scene focuses on three key items: 1. A small, elegant vial of «Stardust Powder», filled with fine, iridescent glitter that catches the light, its packaging a miniature neon Art Deco cylinder with glowing blue and purple accents. 2. A stylized «Neon Transformer» box, a compact, glossy black cube with electric red neon geometric patterns and a subtle white outline, open to reveal a hint of its internal red glow and perhaps a glimpse of a vanished item. 3. A deck of «Riddle Cards», with their backs displaying intricate neon Art Deco geometric designs in blue, red, and purple, with a shimmering metallic sheen. The cards are presented slightly fanned out on a dark, rich velvet surface. Surrounding these hero items are other luxurious elements: a glimpse of a silk tassel, a hint of the elegant box lining. The overall lighting is dramatic and magical, with focused spotlights on the items, creating highlights and subtle shadows, emphasizing the premium textures (velvet, metallic sheen, glass vial) and the vibrant neon glow. The brand name «Sense of Illusion» is subtly visible on the packaging of each item. Photorealistic, macro details, studio product photography, enchanting atmosphere.
Подарочная упаковка для набора Sense of illusion


Ночник
A highly stylized, elegant night light designed in the «Sense of Illusion» brand aesthetic. The night light is abstract and geometric, inspired by Art Deco and futuristic neon designs. It features clean, sharp lines, layered geometric shapes (e.g., arches, sharp angles, circles, parallel vertical elements), reminiscent of the reference image’s architectural motifs. The primary material appears to be a dark, glossy, high-quality acrylic or a similar material, with integrated neon light elements. The neon colors are strictly electric blue, vibrant red, and deep luminous purple, with stark white luminous outlines. The light source should emit a soft, ambient glow, illuminating the geometric forms from within and casting subtle shadows, creating a magical and slightly mysterious atmosphere. The design is minimalist yet impactful. The brand name «Sense of Illusion» could be subtly etched or integrated as a faint neon line. The night light is shown in a dimly lit, modern bedroom setting to emphasize its function and glow. Photorealistic, product photography, focus on design and lighting.


Ночник
Ночники как часть мерча также помогают раскрыть красоту проекта и дополняют его, развивая бренд, при этом являясь не просто аксессуаром, а функциональной деталью интерьера.
A highly stylized, luminous night light designed in the signature «Sense of Illusion» brand aesthetic, directly inspired by the vibrant neon Art Deco architectural motifs of the reference image. The night light is an abstract, sculptural piece featuring sharp, dynamic geometric forms: layered, angular shapes, intersecting lines, arcs, and concentric circles, mimicking the structure of a miniature, glowing art installation. Integrated neon light elements are strictly electric blue, vibrant red, and deep luminous purple, with stark white luminous outlines defining the sharp edges and forms. The light source emits a vibrant, yet ambient glow, illuminating the geometric structure from within and casting colorful, enchanting shadows on a dark, luxurious surface (e.g., polished black marble or deep velvet). The night light itself looks like a condensed, glowing piece of abstract art. The brand name «Sense of Illusion» is subtly integrated as a stylized neon outline or a metallic emblem. The scene is a dimly lit, elegant, modern room, focusing on the night light as a statement piece. Photorealistic, high detail, product photography, dramatic lighting emphasizing the neon glow and geometric complexity, sophisticated and magical atmosphere
Pop-up магазин


Pop-up магазин
An awe-inspiring, unique, and incredibly beautiful pop-up store called «Sense of Illusion Store». The store is a temporary, immersive retail experience designed with a luxurious, futuristic neon Art Deco aesthetic, directly inspired by the vibrant, architectural motifs. The entire structure is bathed in an enchanting glow, featuring sharp, dynamic geometric lines, layered shapes, and glowing neon elements in electric blue, vibrant red, and deep luminous purple, with stark white luminous outlines.
The store’s architecture itself plays with optical illusions: floating geometric shapes, impossible angles, walls that seem to shift or change depth, and strategically placed mirrors to create a sense of infinite space. The entrance could be a dramatic archway with a neon «Sense of Illusion Store» sign.
The lighting is dramatic, emphasizing the neon glow and creating illusions of light and shadow. Photorealistic, architectural visualization, high detail, immersive experience.


Витрина магазина
Витрина магазина
A hyper-realistic, captivating storefront window display for «Sense of Illusion Store», a magic and illusion shop, located on a vibrant city street. The display is richly decorated with elements inspired by the dynamic, neon-like geometric shapes and bold colors (reds, blues, purples) of the first reference image. Prominently integrated into the display is a mesmerizing optical illusion artwork, mirroring the hypnotic swirling blue and white pattern from the second reference image, creating a sense of depth and wonder. The window showcases magical gift sets, mystical curiosities, and interactive illusion props.
Последовательность работы
Шаг 1. Анализ проекта, взятого за основу. Продумывание новой концепции и приблизительного состава проекта. Шаг 2. Уточнение концепции при использовании Chat GPT. Шаг 3. Создание промтов при помощи Chat GPT с использованием изображений прошлого проекта и референсов, подходящих под стилистику проекта. Шаг 4. Генерация изображений в нейросети Krea.ai на основе промтов, написанных Chat GPT и при использовании изображений-референсов (мой прошлый проект и изображения, найденные в интернете) Шаг 5. Улучшение некоторых изображений в нейросети Krea Ai при использовании функции Upscale
В работе использовались следующие способы/формулы генерации изображений: текстовое описание, текстовое описание и изображение, смешение двух изображений и текста, генерация с использованием определенного стиля.
Использованные модели
1. ChatGPT (GPT-5) — модель применялась для разработки, текстовых промптов. https://chat.openai.com 2. Krea.ai — модель применялась для генерации всех изображений в проекте. Использовался для создания айдентики бренда, объектов, товаров, дополняющих проект изображений. https://www.krea.ai/app