Ребрендинг Метрополитена Даниэля Бюрена «87ММ»
Оригинальный проект «87 мм»
Даниель Бюрен в своих работах использует полосы шириной 87 мм. Это примерное расстояние между зрачками человека, поэтому полосы не дают оптических иллюзий и выглядят органично. Художник верит, что искусство должно существовать благодаря контексту, метро отлично вписывается в концепцию множества полос. Бюрен не может представить себя достигающим какой-то конкретной цели, поэтому ветки метро не имеют конца и начала, каждый человек, садясь в вагон, решает, откуда он начинает путь, и где будет последняя остановка. Метро Бюрена должно быть комфортным для восприятия и постоянно развивающимся, чтобы соответствовать философии художника.
Логотип создан с помощью нейросети Krea
«Vector, geometric logo, flat colors, strict straight-line composition — emphasize vertical and 45° diagonal stripes only. No curves, no circles, no rounded corners. Inspired by high‑contrast striped installations: repeating parallel stripes of equal width and spacing, clear negative space. Integrate numerals '8' and '7' into the stripe grid so the 8 is suggested by alternating vertical stripes and negative gaps, the 7 is a bold diagonal/rectilinear stripe crossing or cutting through the 8. Include explicit text marker '8.7 см' (small, typographic, aligned to grid) or a tiny ruler tick integrated into baseline. Color palette: bold flat colors (red E63946, teal 00BFA6, yellow FFD400, blue 1D4E89) + black & white option. Output: clean SVG-style flat vector, crisp outlines, no textures, no drop shadows. Composition: modular grid, exact stripe width and spacing consistent, only 90° and 45° angles, symmetrical balance, scalable and legible at final width 8.7 cm. Provide monochrome (black/white) and color variants. High contrast, minimal, architectural, Bauhaus-like clarity.
„Add the exact Cyrillic text: 'Метро Даниэля Бюрена'. Render the text exactly as typed — no invented glyphs, no distorted letters, no overlapping or merging with graphics. Use a geometric sans in Russian/Cyrillic, weight medium or semi-bold. Keep text as separate, editable vector layer. Align center under the logo. Do not stylize, warp, or lowercase/uppercase automatically. High contrast, crisp edges, legible.“
Шрифт был определен при помощи сервиса Whatfontis — Bounded Black
Цветовая палитра подобрана в Adobe Color
Фирменная документация сгенерированна при помощи Qwen. В качестве рефернса я прикладывала логтип.
Photorealistic stationery flatlay and product mockups for 'Метро Даниэля Бюрена' corporate identity. Use strict striped Buren-inspired visual system and these exact colors: teal 38A6A6, yellow F2B33D, red‑orange D94625, off‑white F2F2F2, black #0D0D0D. Items: hardcover notebook (soft‑touch matte cover), spiral notebook, A4 letterhead (300 gsm matte paper), business cards (double‑sided, 350 gsm, matte), ballpoint pen (metal, matte black body with colored clip), enamel mug, cotton tote bag, die‑cut stickers. Materials render realistic (paper grain subtle, soft‑touch matte texture on notebook cover, metal sheen on pen), shadows soft, natural. Camera: 50 mm equivalent, f/2.8–4.0, shallow depth for closeups, higher DOF for flatlay. Lighting: soft diffused daylight, subtle fill light, avoid harsh reflections. Output: high resolution 4000–6000 px long edge, PNG 300 dpi and layered PSD (mockup layers / smart objects) or editable PNG + separate clear PNG of each item. Emphasize crisp typography (Montserrat/Avenir style) for any added text in Cyrillic, keep text as editable layer if possible. No fake text artifacts or gibberish. Photorealistic, clean, premium, minimalist
Далее при помощи Chat GPT логотип был наложен на фирменную документацию.
Place the logo from the attached file onto the photo of the office product. Make it look realistic and natural, as if it was originally printed on there. Adjust for perspective and lighting. Show me the result.
Фирменная документация
При помощи нейросети Леонардо по промту было сгенерированна серия из 4 постеров. Из неё было выбрано две афиши.
A photorealistic poster mounted on a metro station wall. The poster design follows a strict geometric style using vertical stripes in our signature colors: teal (38A6A6), golden yellow (F2B33D), vermillion red (D94625), white (F2F2F2), and black (#0D0D0D).
The composition features our metro logo prominently displayed — the number «71» created through geometric elements: a diagonal yellow stripe forming the «7» across a teal block, with a vertical red stripe as the «1». The background shows contrasting vertical sections of white and red.
The poster has a clean, minimalist layout with ample white space. No additional text or decorative elements. Professional print quality with sharp edges, mounted on a concrete metro wall with visible mounting hardware. Natural lighting from station lights, photorealistic detail
Постеры на станции Метрополитена
Проездной был сгенерирован в Copilot Microsoft
A photorealistic, close-up view of a modern metro transit card on a clean, reflective surface. The card’s design features a bold, rhythmic pattern of vertical stripes in teal (38A6A6), golden yellow (F2B33D), vermillion red (D94625), white (F2F2F2), and black (#0D0D0D). Centered on the card is a graphic logo formed by geometric elements: a diagonal yellow stripe cutting across a teal rectangle, next to a vertical red stripe. The background shows contrasting vertical sections of white and red. Beneath this graphic, in the lower right corner, is minimalist Russian text in a clean, geometric sans-serif font. The card has a sleek, laminated finish with subtle reflections. Dramatic studio lighting, ultra-detailed, 8K resolution.
Проездной билет
Остановка сгенерирова в Qwen
A photorealistic image of a modern glass bus stop shelter. Mounted inside are several large square posters with a distinct artistic design. The posters feature a clean, minimalist composition in the style of Daniel Buren, using only vertical stripes in the signature colors: vivid teal (38A6A6), bright golden yellow (F2B33D), deep vermillion red (D94625), crisp white (F2F2F2), and rich black (#0D0D0D).
The central visual is a simple, elegant pictogram (e.g., a stylized figure rising from a seat) created by cleverly interrupting the stripes, forming a positive/negative space design. The overall look is abstract, artistic, and impactful. No text, slogans, or additional graphics are visible on the posters. The scene is captured in clear daylight, with the posters reflecting slightly in the glass. Ultra-detailed, 8K resolution.
Афиши метрополитена на остановке
Форма сотрудников была сгенерирована в Qwen.
A photorealistic, full-body fashion shot of two metro staff members, a man and a woman, wearing modern uniforms inspired by Daniel Buren’s artistic style. The uniforms feature sleek, tailored jackets and trousers in a solid dark navy base. Bold, vertical stripes in the signature vibrant palette run down the sleeves and outer seams of the trousers: vivid teal (38A6A6), bright golden yellow (F2B33D), deep vermillion red (D94625), and crisp white (F2F2F2). The stripes are of consistent width, creating a striking and authoritative look. The uniforms are clean, professional, and completely free of any text, logos, or badges. The man and woman are standing in a neutral pose against a simple background. Studio lighting, ultra-detailed, 8K resolution
Форма работников Метрополитена
Станция метро сгенерирована в Qwen.
A photorealistic, wide-angle view of a vast underground public transport interior, conceived as an immersive art environment. The entire space — walls, vaulted ceiling, and massive structural columns — is enveloped in a continuous, site-specific installation of vertical stripes in the precise style of Daniel Buren. The color palette is intensely vibrant and saturated: vivid teal (38A6A6), bright golden yellow (F2B33D), deep vermillion red (D94625), crisp white (F2F2F2), and rich black (#0D0D0D). The clean, polished floor reflects the stripes, creating a kaleidoscopic effect. The space is populated with realistic-looking commuters walking through the scene, blurred slightly to suggest movement. Dramatic, cinematic lighting from hidden sources creates deep shadows and bright highlights, making the colors exceptionally luminous. No text, signs, or logos are visible anywhere in the scene. Ultra-detailed, 8K resolution.
Станция метрополитена Бюрена
Виды вагона изнутри и снаружи сгенерированы в Qwen.
- A photorealistic, wide-angle interior view of a SUBWAY CARRIAGE (not a station). The image shows the INSIDE of the train, with rows of clean, modern seats on both sides and ceiling-mounted handrails. Every interior surface — the side walls, the end walls between cars, the ceiling panels, and the backs of all seats — is completely covered in a continuous, immersive pattern of vertical stripes in the iconic style of Daniel Buren.
The color palette is intensely vibrant and saturated: vivid teal (38A6A6), bright golden yellow (F2B33D), deep vermillion red (D94625), crisp white (F2F2F2), and rich black (#0D0D0D).
The carriage is populated with diverse, realistic-looking passengers: some are sitting on the striped seats, others are standing and holding onto the handrails. The people are slightly blurred to convey the gentle motion of the moving train. Dramatic, cinematic lighting from long LED panels on the ceiling creates deep shadows and bright highlights, making the vibrant colors pop. No text, advertisements, or digital displays are visible anywhere. Ultra-detailed, 8K resolution.
2. A photorealistic, dynamic side view of a moving subway train carriage (exterior, not the station). The entire body of the train car — its long, rectangular sides, front, and doors — is completely enveloped in a continuous, rhythmic pattern of vertical stripes in the iconic style of Daniel Buren. The color palette is intensely vibrant and saturated: vivid teal (38A6A6), bright golden yellow (F2B33D), deep vermillion red (D94625), crisp white (F2F2F2), and rich black (#0D0D0D).
The train is captured in motion, slightly blurred to convey speed, with the urban environment (tunnel lights or a platform edge) passing by as a streak of light and color. The dramatic, cinematic lighting from external sources reflects off the train’s glossy surface, creating brilliant highlights and deep shadows that make the stripes pop. No text, numbers, or advertisements are visible on the train’s exterior. Ultra-detailed, 8K resolution, wide-angle shot.
Вагон внутри Вагон снаружи
Эскалатор сгенерирован в Qwen.
A photorealistic, low-angle shot of a long underground escalator, transformed into a monumental art installation in the style of Daniel Buren. The entire structure — the side panels, steps, and tunnel walls — is covered in a continuous, immersive pattern of vertical stripes. The color palette is intensely vibrant: vivid teal (38A6A6), bright golden yellow (F2B33D), deep vermillion red (D94625), crisp white (F2F2F2), and rich black (#0D0D0D). A stream of blurred commuters rides the escalator, their movement creating a dynamic sense of motion. Dramatic, cinematic lighting from built-in sources illuminates the scene, casting long shadows and making the saturated colors glow. No text or advertisements are visible. Ultra-detailed, 8K resolution.
Эскалатор Метрополитена Даниэля Бюрена
Использованные нейросети
Deep seek https://www.deepseek.com/en для оптимизации промптов, делались запросы с формулировкой: «Напиши мне промт для генерации изображения. Нужно, что бы ИИ поставил мой логотип на фотографии приложенной офисной продукции. Мне нужна айдентика с моим логотипом на этой продукции, которая будет смотреться красиво, реалистично и натурально».
Krea https://www.krea.ai/app для генерации логотипа
Leonardo.AI https://app.leonardo.ai/image-generation для генерации постеров
Qwen https://chat.qwen.ai/c/398e3c79-fbbf-42c6-8a0d-fdedc3d6df22 для генерации пространства, афиш, формы сотрудников
Copilot Microsoft https://copilot.microsoft.com/ для генерации проездного билета
Chat GPT https://chatgpt.com/c/683de5ef-b414-8005-9961-8ec127f7bc11 для расположение логотипа на фирменную продукцию и оптимизацию некоторых промтов
Airbrush https://airbrush.com/ru/image-enhancer для улучшения качества логотипа
Whatfontis https://www.whatfontis.com/?s3 для определение шрифта
Adobe Color https://color.adobe.com/ru/create/color-wheel для определения цветовой палитры
