AI-брендинг Moodtrack
О проекте
Компания «Про: чувства» выпускает плейлисты для рефлексии эмоций. В основе айдентики бренда лежит система координат эмоций, которая основана на полярностях человеческих чувств: от активности к меланхолии, от грусти к радости.
исходный проект: https://portfolio.hse.ru/Project/252207
Ребрендинг
При работе над ребрендингом с моделью GPT-4.5 было принято решение развить тематику многоцветной системы эмоций.
Название изменено на Moodtrack: «как soundtrack, но про настроение».
Текст логотипа сгенерирован в Sora, a векторная часть в Recraft.ai со стилем «Vector logo».
a logo for a musical+psychological company named «Moodtrack», the design should represent emotion system, use colors and shapes that convey feelings like joy, sadness, excitement, and calmness
с помощью сервиса Myfonts распознан шрифт Stolzl
Реклама
Список промо-материалов разработан моделью GPT-4.5, выбраны носители: реклама внутри видео, баннер, плакаты, полиграфические материалы.
SORA: laptop on a desk, YouTube video playing on the screen with an ad overlay: black background with white concentric circles and color dots, slogan «Your emotions. Your sondrtack»
RECRAFT: large outdoor advertising banner on a modern building facade, minimalist design, black background with white concentric circles and one small colorful circle connected with a slogan
SORA: three minimalist posters, black background with concentric white circles and small colored accents, slogans ‘Listen to your emotions’, ‘Sounds like you’, ‘Emotions in every note’
RECRAFT: mockup of promotional print materials (business cards and flyers) for a company that uses an circular emotion system
Носители
SORA: realistic over-ear headphones, clean product mockup style, logo with concentric orbit circles and colorful dots clearly printed on the ear cup, soft studio lighting, realistic materials
RECRAFT: vinyl record player, modern minimalist design, neutral matte finish, vinyl record on the platter with gradient color, colorful buttons placed on the side of player, clean product mockup
RECRAFT: realistic iphone 15 case product mockup, modern minimalist design, centered logo printed clearly: circles with small colorful dots placed on orbit, clean studio shot
LEONARDO: minimalist portable music players arranged on a table, product mockup style, each player in a different solid color: red, yellow, orange, pink, gray, green, blue, clean modern design
SORA: realistic portable Bluetooth speaker, circular shape, minimalist white body with smooth matte finish, logo printed on the front: circles with small colorful dots placed on the orbit lines
Пространство
MIDJOURNEY: gallery-like showroom, white walls with colorful interior, central table with arranged products (headphones, music players, vinyls)
Использованные нейросети:
Chat-GPT & Sora Recraft.ai Leonardo What the font Midjourney
