re.nova. ребрендинг.
Ребрендинг проекта 1 курса «re.nova» при помощи инструментов ИИ
Для работы был взят проект 1 курса, над которым я работала на Креативном проектировании 1-3 модуль и Арт-практике 2-4 модуль.
Исходный проект
малый фирменный стиль
re.nova — проект, создавший девайс, который даёт возможность освоить любой навык на любительском уровне. девайс «re.connect» создаёт в голове пользователя необходимые нейронные связи, благодаря чему осваивается нужный навык.
девайс и маскот
Ребрендинг
Первым шагом была генерация логотипа. Было несколько итераций разными цветовыми палитрами и визуальными решениями. Выбран был вариант с простым металлическим логотипом по первой букве нейминга с шрифтовым дополнением.
Так была обозначена цветовая палитра, которую я определила через Adobe Color и шрифт Noyh A, примерно определенный через What the font.
prompt: Minimalist scalable logo for a tech project called 're.nova', simple abstract icon on top, modern sans-serif text below, clean lines, vector-style, easily scalable, transparent background, grayscale colors metal glossy texture professional and approachable, high resolution, simple and iconic, suitable for print and digital/
Носители
девайс
Realistic 3D render of a futuristic tech device, circular headband (tor) worn on the head, small black touch screen on the front, smooth minimalistic design, clean lines, metallic textures and grayscale colors (silver matte headband, black glossy screen), subtle shadows, soft lighting, futuristic and professional, high resolution, front and perspective view, product showcase style, suitable for portfolio and presentation
маскот
Cute and friendly robot mascot, spherical metallic body on small wheels, screen-face directly on the front of the sphere displaying simple expressive emotions, minimalistic and sleek design, shiny metal textures with soft highlights, soft shadows, playful and approachable character, perfect for branding a tech project, high resolution --v 6 --ar 1:1 --q 2
Empty vertical poster mockup mounted on a wall in a realistic metro station, frontal view perpendicular to the wall, modern and clean design, vertical blank poster frame, soft ambient lighting, subtle reflections and shadows, neutral color palette, professional and atmospheric urban environment, realistic textures of wall and floor, high resolution, suitable for showcasing artwork or branding, --v 6 --ar 9:16 --q 2
В фигме собраны мокап+маскот+лого. Получился имиджевый плакат.
визитки
Modern business card, minimalist and sleek layout, clean lines, metallic and grayscale textures, abstract geometric shapes inspired by futuristic tech, front side with simple circular or spherical icon, back side blank or with subtle patterns, professional and approachable style, realistic 3D mockup, suitable for print
вариант без логотипа и вариант с логотипом (добавлен вручную)
мерч футболки
omni-reference logo
prompt 1: add this logo to a black t-shirt which is weared by a realistic young woman
prompt 2: add this logo to a white t-shirt which is weared by a realistic young man
имиджевый постер
Minimalist Y2K-style poster on a white background, thin flowing liquid chrome lines and abstract metallic shapes, glossy reflective surfaces with soft highlights, futuristic yet elegant composition, subtle depth and smooth curvature, silver and gray tones, delicate and high-contrast design, inspired by early 2000s chrome aesthetics, clean and refined look, suitable for modern branding or art display
текст добавлен в фигме
брелоки
A futuristic keychain in Y2K style, abstract rhizome-like liquid metal shape, black and white color palette, smooth flowing surfaces, interconnected branching forms, attached to a realistic metal keyring, photorealistic 3D render, isolated on white background
паттерны
Abstract seamless pattern inspired by Y2K futuristic tech style, liquid metal textures, flowing rhizome-like shapes, interconnected branching forms, predominantly light grayscale color palette, soft highlights, smooth curves, organic futuristic design, highly detailed, seamless repeat, 16:9
Пространство
экстерьер офис
Futuristic office building exterior composed of interconnected geodesic domes or similar modular structures, sleek metallic and glass surfaces, minimalist architecture, soft natural lighting, silver and white color palette, surrounded by calm landscape or neutral urban environment, elegant and innovative design, high resolution --v 6 --ar 16:9 --q 2
интерьер офис
Interior of a futuristic office inside interconnected geodesic domes, spacious and filled with natural light, metallic and glass structures, minimalist white and silver design, smooth organic shapes, clean high-tech furniture, calm and sophisticated atmosphere, reflections and soft shadows, elegant balance between technology and nature, high resolution
исследовательская лаборатория
A high-tech laboratory inside a geodesic white glass dome, visible metal triangular framework, filled with futuristic workbenches, prototype devices, holographic screens, and technical equipment. Soft daylight filtering through the dome, realistic reflections, clean and detailed design, photorealistic, cinematic lighting, futuristic tech lab
A futuristic office room inside a geodesic glass dome, with a visible metal triangular framework. In the center stands an MRI machine, surrounded by brain scans and medical equipment. Soft daylight filters through the glass dome, creating realistic reflections. Minimalist, clean lines, high-resolution, slightly futuristic office interior, photorealistic, cinematic lighting, Y2K aesthetic
Инструменты
Для реализации были использованы Midjorney для генерации изображений и ChatGPT для редактирования промптов.
