Poster for the HSE School of Design competition and the Ophthalmological Center of Vision

In modern society, short-sightedness is becoming increasingly common, especially among young people and students. The constant work of the computer, the gadgets, and the rapid pace of life leads to the loss of vision. The project is a social poster dedicated to the problem of shortsightedness and modern ways of correcting it. A laser is a central image — a symbol of accuracy, technology, and the hope of clear vision. It is becoming not only a technical tool, but also a metaphor of light that helps people to see the world clear and bright again. The visual language of the poster is based on a game of circles: on the periphery of the compositions, they appear blurry and uncertain, which symbolizes the distortion of vision in shortsightedness. As we approach the laser, circles gradually become clear, contrasting, and clear. This transition creates a visible metaphor for the action of technology, from vague to distinct, from nebula to light. So the composition literally «tells» about the process of re-entry through the visual experience of the viewer. The purpose of the poster is not only to draw attention to the problem, but also to show that medicine and technology offer an effective solution. Laser vision correction is one example of how science helps to restore comfort and quality of life.