AI: упаковка 35°C
35°C — это бренд, который специализируется на сборе трав из разных уголков России и производстве продуктов на их основе.
Бренд бережно подходит к процессу сушки и сбора трав, чтобы каждый смог открыть для себя новые вкусы!
Ребрендинг глазами AI
Чтобы определить направление ребрендинга, я использовала ChatGPT. Впоследствии выбрала один из предложенных вариантов.
промт: действуй как коммуникационный дизайнер. Необходимо придумать айдентику для бренда 35°C. Это бренд, который специализируется на сборе трав из разных уголков России и производстве продуктов на их основе. Предложи 3 варианта развития визуального стиля для бренда
Радикальная монохромность. Идея: Травы как основа, без лишних украшений. Чистая, резкая графика, вдохновлённая гравюрами и научными атласами.
Логотип
промт: type logo for 35°C, a botanical brand, in a radical monochrome style. Black-and-white, inspired by scientific botanical engravings. Sharp contrasts, precise typography, minimalism. A structured, clinical yet organic aesthetic, evoking meticulous scientific study of nature.
Шрифт
С помощью сервиса WhatFontIs у меня получилось определить шрифт, на основе которого могли строиться сгенерированные логотипы и который впишется в обновлённую айдентику бренда.
Продукт
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промты:
Изображения 1-3. A 3D render of 35°C brand tea boxes displayed on a supermarket shelf. The boxes have a minimalist black-and-white design, featuring bold typography and botanical engraving-inspired elements. They are positioned alongside other products, creating a structured and organized display. The overall atmosphere of the image is warm and modern, highlighting the premium and scientific aesthetic of the brand.
Изображение 4. Generate a high-quality product image of a handcrafted herbal bundle for the 35°C botanical brand. The bundle consists of freshly harvested green herbs, carefully tied with natural twine, emphasizing an organic and artisanal aesthetic. A minimalist product tag with precise typography is attached, displaying details such as the brand name, collection origin, and botanical information. The background is clean and white, enhancing the contrast and textures of the herbs. The lighting is soft and diffused, creating a natural and elegant composition that reflects purity, craftsmanship, and a scientific approach to herbal selection.
Для генерации использована нейросеть Recraft, также для генерации обоих промтов применен стиль organic calm для передачи настроения и создания большей целостности проекта.
Промо-материалы и мерч
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промты:
Изображения 1. An image of a minimalist mug designed for the 35°C brand, reflecting radical monochrome aesthetics. The mug should have a smooth, sculptural form with a seamless black-and-white design, inspired by scientific botanical engravings and structured compositions. The handle should be ergonomic yet minimal, either fully integrated or elegantly curved. The material should feel tactile and high-quality, such as matte ceramic or frosted glass. The branding should be subtle yet precise, using bold, structured typography or engraved details, maintaining the balance between clinical precision and organic authenticity.
Изображение 2. An image of a minimalist mug designed for the 35°C brand, reflecting radical monochrome aesthetics. The mug should have a smooth, sculptural form with a seamless black-and-white design, inspired by scientific botanical engravings and structured compositions. The handle should be ergonomic yet minimal, either fully integrated or elegantly curved. The material should feel tactile and high-quality, such as matte ceramic or frosted glass.
Для создания промо-материалов я использовала функцию генерации мокапов, на которые вставляла заранее сгенерированные плакаты
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промты:
Мокапы 3-4. Blank 3:4 poster in the street, clean day (стиль генерации organic calm)
Изображение 3. Graphic poster for tea brand 35°C with minimalist typography and fine botanical illustrations inspired by scientific herbarium drawings
Изображение 4. Graphic poster for tea brand 35°C with minimalist typography and brand slogan: Herbs gathered with love.
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промты:
Изображения 5. A photo of a minimalist merch T-shirt for the 35°C brand, reflecting radical monochrome aesthetics. The design should feature bold black-and-white typography, sharp contrasts, and botanical engraving-inspired elements, inspired by scientific botanical studies and structured compositions. The T-shirt should have a modern, structured fit with clean lines and high-quality fabric, embodying the brand’s balance between clinical precision and organic authenticity
Изображения 6. 3D render of a keychain in the shape of a flower, designed for the 35°C botanical brand. The keychain should have a minimalist yet organic aesthetic, featuring smooth, sculptural lines and a monochrome black-and-white design. The flower shape should feel delicate yet structured, inspired by botanical engravings and scientific herbarium studies. The material can be matte metal, polished resin, or engraved wood, emphasizing precision craftsmanship and natural elegance. The lighting should highlight the textures and refined details of the piece.
Пространство
Для генерации изображений пространства бренда я решила использовать референсы, которые подобрала в интернете. В нейросети Recraft я создала свой стиль для генерации, который основан на этих изображениях.
референсы
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промты:
Изображение 1. An environment photo of a modern minimalist store for the 35°C botanical brand, reflecting radical monochrome aesthetics. The design should feature a black-and-white palette, sharp contrasts, and structured compositions, inspired by scientific botanical engravings and archival herbal studies. The space should feel like a modern apothecary, with glass containers, precise typography, and raw natural materials, balancing clinical precision and organic authenticity.
Изображение 2. An environment photo of the exterior of a modern minimalist store for the 35°C botanical brand, focusing on the entrance. The facade should reflect radical monochrome aesthetics, with a black-and-white palette, sharp contrasts, and structured typography. The entrance should feel like a scientific herbal archive or a modern apothecary, featuring clean lines, raw materials, and a sense of precision. The signage should be bold yet minimal, seamlessly blending into the architectural composition.
Изображение 3. An environment close up photo of shelves in the modern minimalist store for the 35°C — botanical brand of tea, reflecting radical monochrome aesthetics.
Помимо визуализации магазина была сгенерирована лаборатория, где сотрудники выращивают и обрабатывают травы
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промты:
Изображение 4. An environment photo of a modern laboratory for the 35°C botanical brand, where herbs are cultivated and specialists work. Researchers in clean, structured attire carefully handle plants, documenting processes with a balance of clinical precision and organic authenticity.
Изображение 5. A close-up image of a workstation table in a modern laboratory for the 35°C botanical brand. The scene should reflect radical monochrome aesthetics, featuring a black-and-white color palette, sharp contrasts, and precise composition. On the table lie scientific documents, herb samples, glass containers, and minimalistic tools, arranged with a sense of clinical order and botanical purpose. The documentation should include structured diagrams, labels, and handwritten notes, emphasizing the blend of scientific discipline and organic detail. The materials and lighting should highlight texture, clarity, and intentional simplicity.
Использованные ИИ
