
Описание проекта:
«Lord Pet» — интернет-магазин производства корма для собак высшего и премиального сегмента для помощи владельцам собак с проблемой поиска и выбора подходящего корма за счет большого ассортимента с сегментацией по видам корма, удобным интерфейсом от качественных производителей
Мы предлагаем высококачественные, натуральные корма для собак высшего и премиального сегмента, которые сделают их здоровыми и счастливыми :)
Ссылка на старый проект:
Оригинальные изображения:

Логотип

Главная страница сайта с мобильного телефона
Телеграмм-канал
Блок сайта
Начало работы над айдентикой:
Для работы в этом блоке были использованы такие инструменты как: - GPTChat Bot - ChatGPT + Midjourney - GigaChat (Нейросетевая модель от Сбера)
Вот что получилось из общей работы чатов:
" Метафора «королевской трапезы» для бренда корма для собак премиум-класса «LordPet» передает идею высокого качества продукта и заботы о питомцах
Корм «LordPet» — это не просто еда, а изысканная королевская трапеза, созданная из лучших ингредиентов и богата питательными веществами, которые делают жизнь вашего питомца богаче и ярче. Логотип «LordPet» — это корона, символизирующая качество, роскошь и престиж продукта. Эта метафора подчеркивает премиальность и эксклюзивность корма, делая его выбором для истинных ценителей качества и заботы о своем питомце.
Цвета: Золотистый, темно-бордовый, черный (с акцентами белого и серебристого). Дизайн: Элементы королевской символики (корона, герб, бархат, золото), изысканные шрифты, декор (бархат, золотые нитки, орнаменты). Атмосфера: Роскошь, престиж, утонченность. Шрифт: Выбор элегантного шрифта, с акцентом на утонченность (например, шрифты с засечками или рукописные).»
Логотип:
Leonardo ai: «minimalistic vector logo for a premium dog food brand named „LordPet“ with an image of a crown, using colors gold, dark burgundy, and black with accents of white and silver. The logo should convey the feeling of luxury, prestige, and quality. The crown should be styled in a classic, elegant way, with a touch of royalty. The font should be elegant and sophisticated, with serif or cursive styles.»
Цветовая палитра была найдена с помощью Adobe Color
Шрифт (определила с помощью Products Aspose)
Сгенерированные фото упаковки корма:
Photo of realistic packaging of premium segment dog food «LordPet» in black, gold, burgundy shades, against the background of a soft peach sunset in a natural environment
Фото реалистичной миски:
Minimalist dog bowl with LordPet logo.
Style: Laconic, minimalist, with an emphasis on simplicity and elegance.
Color scheme:
Primary color: Black. Additional color: Dark green. Accent color: Gold (to be used in the logo and possibly in some details of the bowl).
Details:
Bowl: Classic shape, possibly with a slight curve to emphasize functionality. LordPet logo: Made in gold, located in a visible place (for example, on the side of the bowl). Light: Soft, diffused light, creating a cozy and comfortable atmosphere. Focus: The bowl should be the center of attention, without unnecessary details, so as not to distract attention from the design. Composition: Simple, with a minimum number of elements to create a sense of calm and elegance.
Additional details:
Surface: Smooth, matte, with an emphasis on natural materials (wood, stone). Shadow: Natural shadow from the bowl, adding depth and realism to the image.
Фото собак с кормом:
Photo of a realistic looking dog with a beautiful coat happily eating LordPet food in front of a green meadow.
Dog:
Breed: Choose a breed with a beautiful, thick coat, such as a Golden Retriever, Australian Shepherd, German Shepherd, or Labrador Retriever. Pose: The dog should sit or stand in a natural, relaxed position, happily eating its food. Expression: The dog should have a friendly, contented expression. Coat: The coat should be clean, shiny, and well-groomed, with clear contours.
Eyes: Clear, kind, and full of life.
Food:
Appearance: LordPet food should be presented in a bowl appropriate for the size of the dog. Quantity: Enough to satisfy the dog’s appetite. Appearance: The food should look fresh, appetizing, and attractive to the dog.
Background:
Green Meadow: A beautiful, green meadow with soft, green grass.
Plants: You can add some wild flowers to make the photo more lively. Light: Natural, soft light that highlights the beauty of the dog and the greenery of the meadow.
Иллюстрации собак-рыцарей:
Illustration of a dog turned into a knight holding a bag of LordPet food in his paws.
Style: Fantasy, with elements of cartoonishness and humor.
Color scheme:
Primary color: Black (used for armor, sword, emphasizing the heroic image of the knight)
Additional color: Dark green (used for the background, creating an atmosphere of calm and natural strength)
Accent color: Gold (used for the LordPet logo on the food bag, as well as for some armor and weapon details, to emphasize the premium quality of the product)
Details:
Dog-knight:
Breed: Choose a purebred dog with a charismatic appearance, such as a German Shepherd, Golden Retriever or Labrador. Armor: The dog should be dressed in shiny black armor that matches its breed and size. The armor may be decorated with gold heraldic symbols or the LordPet logo. Weapons: The dog may hold a black sword with a gold hilt or a shield with a gold LordPet logo in its paws, or simply stand in a majestic pose with its head held high. Expression: The dog should have a confident, heroic expression, reflecting its knightly status.
LordPet Food Bag:
Design: The bag should be bright and attractive, with a gold LordPet logo on a black background, and a bright design in dark green and gold. Position: The dog should hold the food bag in its paws, as a valuable trophy or a symbol of its strength and courage.
Background:
Medieval Castle: The castle may be in the background or as part of the composition, emphasizing the knightly context of the illustration. The castle may be dark green with black details and gold accents. Green Meadow: The meadow may symbolize the freedom and natural strength of the dog. Sky: Bright, sunny sky reflecting the positive energy of the illustration.
Additional details:
Color scheme: Use bright, rich colors, combining classic knight colors (red, blue, gold) with the signature colors of «LordPet» (black, dark green, gold). Effects: Add lighting effects (shining armor, sun rays) to make the illustration more dynamic and attractive. --ar 16:9
Рекламные постеры:
Вертикальные
Горизонтальные постеры:
Advertising posters for the online store «LordPet» (no text)
Theme: Minimalistic posters using bright colors and high-quality images of dogs, emphasizing the naturalness of the product.
Style: Minimalistic, elegant, with an emphasis on naturalness and quality.
Color scheme:
Primary color: Black (used for the background of the poster to create a contrast with the bright colors of the dog image)
Additional color: Dark green (used for shades in the dog image to emphasize the naturalness and health of the pet). Accent color: Gold (used for the «LordPet» logo, as well as for some details in the dog image, such as the shine of the coat, to emphasize the premium quality of the product)
Details:
Image: Use high-quality images of dogs of different breeds, with bright, healthy eyes, shiny coats (possibly with a dark green tint) and happy expressions. Composition: Place the dog image in the center of the poster, leaving enough space around it for the logo.
Logo: Place the LordPet logo at the bottom of the poster, using gold for brightness and contrast.
Additional details:
Illustrations: You can use illustrations of natural ingredients (meat, vegetables, fruits) to further emphasize the naturalness of LordPet food. Use dark green and gold colors for illustrations.
Пространство:
Офис
Architecture: Modern minimalism: A building with clean lines, glass facades and discreet color schemes — black, gray, white. Nature elements: Integration of green spaces, use of natural materials (wood, stone) — exterior decoration, landscape design. Functionality: Thoughtful layout, spacious windows, natural light, convenient access roads.
Details:
Logo and brand colors: A sign with a clear, memorable LordPet logo, made in the brand’s corporate colors (black, dark green, gold) — immediately attracts attention. Landscaping: Live plants — ornamental shrubs, flowers — along the facade, on the balconies, create a pleasant impression and emphasize the connection with nature. Lighting: Thoughtful evening lighting — illumination of the facade, landscaping, signboard — attracts attention in the dark--ar 16:9
Фото производственного цеха
Photo of the LordPet production facility:
Theme: A clean, bright facility with modern equipment, demonstrating care for the quality of the product.
Style: Realistic, with an emphasis on cleanliness, order and technology.
Color scheme:
Primary color: Black (used for contrast, for example in equipment details, work suits, stickers on equipment) Secondary color: Dark green (used to create an atmosphere of calm and natural purity, for example in equipment details, wall or floor color) Accent color: Gold (used for the LordPet logo, as well as in some equipment details to emphasize the premium quality of the product)
Details:
Lighting: Bright, daylight lighting, emphasizing the whiteness of the walls and the shine of the equipment, creating a contrast with the dark green color of some details.
Walls: Light (white or with a slight shade of dark green), clean, without stains and cracks. Floor: Light, smooth, free of dust and dirt (possibly with a slight dark green tint). Equipment: Modern, shiny, with smooth surfaces. Pay attention to details: bright screens, wires in covers, no rust or dirt. You can use black in the details of the equipment (e.g. frames, buttons, control panels).
Composition:
Central element: Modern equipment surrounded by cleanliness and light.
Depth: Use perspective to create a sense of space and scale. Focus: On the purity and technological efficiency of the production process.
Additional details:
Image quality: The photo should be sharp and clear, with good color rendering. Emotions: The photo should evoke a feeling of trust and confidence in the quality of LordPet products --ar 16:9
Описание процессов производства изображений:
- GPTChat Bot (разработка концепции и промпта) https://t.me/gptchat_ai_bot
- GigaChat (разработка концепции и промпта) https://t.me/gigachat_bot
- ChatGPT + Midjourney (разработка концепции и промпта) https://t.me/chatsgpts_bot
- Stable Diffusion XL (генерация изображений) https://huggingface.co/spaces/google/sdxl
- leonardo.ai (генерация изображений) https://app.leonardo.ai/image-generation
- Ideogram.ai (генерация изображений) https://ideogram.ai/g/pOhLQidKS_aPsEQJgga2uQ/2
- Figma (почистить текст на заднем фоне рекламных плакатов)
- Adobe Color (для распознания оттенков на логотипе) https://color.adobe.com/ru/create/image
- products.aspose.app (распознание шрифта)https://products.aspose.app/ocr/ru/font-detector https://products.aspose.app/ocr/ru/font-detector