Бар авторских напитков CHEERS глазами AI
В данной работе рассматривается, каким образом искусственный интеллект способен трансформировать существующий проект, внося изменения в ключевые элементы фирменного стиля и добавляя новые элементы с помощью выборочных результатов генерации. Основой для исследования послужил проект о баре, где каждый посетитель может создать напиток полностью по своему вкусу из предложенных ингредиентов 1 модуля 2 курса.
Ссылка на проект https://portfolio.hse.ru/Project/226053
ОСНОВНОЙ ПРОЕКТ
РЕБРЕНДИНГ С ПРИМЕНЕНИЕМ AI
В ходе данного проекта мной будут использованы нейросети Ideogram AI, Leonardo AI, Recraft AI, а также сайт MyFonts для поиска шрифтового решения. Буду придерживаться прежней цветовой гаммы и идеи бренда: преломление света и текстур, как визуальная метафора.
Логотипы и плакаты были сгенерированные с помощью Recraft AI, носители — Ideogram AI.
ЛОГОТИП
/imagine prompt: сreate a logo for a bar where you can mix drinks «CHEERS», blue color, make it modern and expensive but with flexible base of logo, logo reflecting mixing
ШРИФТ
/imagine prompt: a mockup of printed products (envelope, business card, paper) uses studio light on a black background. The envelope is white and has the text «CHEERS» in blue. The business card is blue and has the text «CHEERS» in white, using the font adventure island sans bold. The paper is white and has the text «CHEERS» in blue.
НОСИТЕЛИ
Для того чтобы создать серии я брала один сгенерированный плакат за основу и создавала с помощью стиля в Recraft AI дополнительные постеры.
/imagine prompt: A poster for CHEERS drinks. The photo feature shot of alcohol or bottles of CHEERS. The background is reflecting mixing and textures. The poster with grain effect with blue color and bold typography stating ’CHEERS — Mix, Taste, Create ’
1. /imagine prompt: A poster for CHEERS drinks. The blue grain photo feature shot of alcohol or bottles of CHEERS. The background is reflecting mixing and textures. The poster with bold typography stating ’CHEERS — Mix, Taste, Create ’ 2. /imagine prompt: A mockup of a poster that hangs on the street on the wall, the atmosphere of a nightclub, neon light. The blue color is a fascinating promotional poster for CHEERS drinks. The photo shows alcohol from «CHEERS shot of alcohol». The background reflects mixing and textures. The poster, with «CHEERS — Mix, taste, Create» highlighted in bold.
/imagine prompt: poster for CHEERS drinks. The photo feature bottles of CHEERS shot of alcohol. Grain photo with white and blue color typography. The background is reflecting mixing typography and textures. The poster with bold typography stating ’CHEERS — Mix, Taste, Create ’.
ДОПОЛНИТЕЛЬНЫЕ НОСИТЕЛИ
1. /imagine prompt: сreate a design for a blue T-shirt for the bar and drinks brand CHEERS. Fashion photography. The T-shirt says «CHEERS» she or he is standing in the bar in the background. Night club atmosphere. 2. /imagine prompt: create a cap for drinks «CHEERS». Cap lies on the table at the bar, night club atmosphere. Looks like a white cap with blue logo CHEERS.
/imagine prompt: A mockup of a poster that hangs on the street on the wall, the atmosphere of a nightclub, neon light. The blue color is a fascinating promotional poster for CHEERS drinks. The photo shows alcohol from «CHEERS shot of alcohol».
/imagine prompt: create a tote bag for drinks «CHEERS» Looks like a white tote bag with blue logo CHEERS. bag lies on the table at the bar, night club atmosphere
УПАКОВКА
/imagine prompt: 3D rendering of cans for the CHEERS brand on the bar counter. The can has a modern design with blue and white labels. The bottles are placed side by side on the bar counter, giving the atmosphere of a nightclub. The overall atmosphere of the image is modern.
/imagine prompt: A 3D render of a supermarket shelf with CHEERS brand bar drinks bottles. The bottles have a modern design with blue and white labels. The shelf is located in a well-lit area. The background contains a wall and a door.
/imagine prompt: A 3D render of CHEERS brand bar cans displayed on a supermarket shelf. The cans have a modern design with blue and white labels. The bottles are positioned alongside other products.
/imagine prompt: 3D rendering of cans for the CHEERS brand on the bar counter. The can has a modern design with blue and white labels. The bottles are placed side by side on the bar counter, giving the atmosphere of a nightclub. The overall atmosphere of the image is modern.
ПРОСТРАНСТВО
При создании пространства мне захотелось поэксперементировать. Яркая вывеска с оригинальным шрифтом и неоновым освещением привлечет внимание прохожих. Вечером фасад будет красиво освещен, сезонные элементы декора добавят живости и индивидуальности, делая заведение привлекательным в любое время года.
/imagine prompt: bar with drinks and cocktails «CHEERS». Blue colors, nightclub atmosphere
/imagine prompt: A cinematic medium shot of a bustling nightclub with blue lighting. There’s a large bar in the foreground with various drinks and cocktails. A group of people with raised hands are saying «CHEERS». The background contains a dance floor and a few tables. The atmosphere is lively.
/imagine prompt: bar with drinks and cocktails «CHEERS». Сocktails in the foreground and blue neon «CHEERS» sign in the background, nightclub atmosphere
/imagine prompt: bar sign with drinks and cocktails «CHEERS». Blue colors, nightclub atmosphere /imagine prompt: A photo of a promo zone or bar with drinks and cocktails. The bar has a blue color scheme and is illuminated by blue lights. The background contains the text «CHEERS». There are various types of drinks and cocktails on the bar. The atmosphere is that of a nightclub.
/imagine prompt: A photo of a building with the sign «CHEEERS drinks bar». The building has a blue color scheme and a nightclub atmosphere, with neon lights and a large window displaying drinks. There are tables and chairs outside the building. The background contains palm trees and a road.
ССЫЛКИ НА РЕСУРСЫ
MyFonts — https://www.myfonts.com
Recraft Ai — https://www.recraft.ai/
Ideogram — https://ideogram.ai/t/explore
