Original size 880x1168

AZ

PROTECT STATUS: not protected
11
The project is taking part in the competition

Концепция

Проект «азъ» — это архив исчезающих и уже исчезнувших языков. Данный же проект, «az», — ребрендинг. Проект представляет под собой изменение визуального стиля с помощью нейросетей, основываясь на носителях исходного архива.

prompt (для обложки):

Design a minimalist cover for the project «AZ Library & Coworking Space — Wayfinding System». The cover should feature the main «az» logo as the central element — clean, typographic, and iconic — placed in a balanced, spacious composition. Add subtle micro-typography around it in the AZ style: lowercase SupClar serif, small archival notes, coordinates, or serial numbers (e.g., «record no. 027 / reading section»), aligned with geometric precision. Background: a soft, realistic image of a modern library interior — quiet, airy, refined — slightly blurred or desaturated to keep focus on the logo. Visual style: minimalist, monochrome, poetic, museum-like calm. Color palette: #F2F2F2, #D9D9D9, #737373, #404040, #0D0D0D. Materials and lighting: matte, natural soft light, subtle shadows, gentle reflections. Typography only in lowercase, aligned with AZ identity. Final look: timeless, elegant, and archival — as if the cover itself were part of the wayfinding system. Aspect ratio: A4 vertical, 300 DPI, hyper-realistic render.

Исходный проект

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Использованные платформы

Для создания проекта были использованы следующие платформы: -ChatGPT для улучшения собственных промптов -Recraft -Reve -Krea Ai -WhatTheFonts -Adobe Color В качестве референса были использованы сгенерированные логотип и малый фирменный стиль.

Логотип

Original size 1024x1024

prompt:

Minimalist logo design featuring the word «AZ» — the name of an archive dedicated to disappearing and extinct languages. The logo should feel subtle, poetic, and contemplative — evoking the fading of language, memory, and time. Style: minimalist, modern, with a quiet historical undertone. Visual mood: traces, erosion, fading ink, disappearing letters, or a slight distortion — symbolizing loss and preservation at once. Typography: elegant, slightly weathered or fading sans-serif or serif typeface; experimental but legible. Colors: soft neutrals — ash gray, warm beige, faded black, or pale earth tones. Composition: centered, balanced, with generous negative space; may include very subtle gradient or texture to evoke disappearance. Background: plain light or transparent. The focus is on the beauty and transience of the word «AZ», as a symbol of origins, language, and what remains after words fade.

Шрифт и цветовая палитра

Original size 1024x768

Шрифт был подобран на основе логотипа с помощью WhatTheFont. Палитра была выбрана, основываясь на логотипе при помощи Adobe Color.

Малый фирменный стиль

Original size 1024x768

prompt:

Create a minimalist photo of brand identity set for an archive of disappearing and extinct languages, named AZ. The design should reflect memory, disappearance, cultural heritage, and preservation — intellectual, calm, poetic, and timeless in feeling. Include realistic mockups of stationery and small corporate items, such as: letterhead and document sheets notebook cover pen envelope business card folder or archival tag The visual style should use the logo, color palette, and typography from the provided reference images. Style guidelines: Minimalist, modern with subtle historical undertones Colors: based on the photo I send Typography: based on the photo I send Background: light, neutral studio setting, realistic product lighting. Only small brand identity on the photo Rely on the image I sent you, this is the brand style

Плакаты и баннеры

Original size 2090x868
Original size 1570x868

prompt:

Create a vertical typographic poster for the AZ brand about endangered CIS languages using the supplied logo, SupClar font (or close substitute), and the exact palette: #F2F2F2, #D9D9D9, #737373, #404040, #0D0D0D. Follow the third uploaded image as the style reference: a single large display word (e.g., LISTEN, REMEMBER, ARCHIVE, PRESERVE) dominates the composition, with intentional cropping, subtle fragmentation (thin vertical slices, fade masks), and layered faint echoes (offset duplicates at low opacity). Background must be either: #F2F2F2 or #0D0D0D. Place the az logo bottom center (6–8% width). No photos or extra colors.
Original size 1360x768
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prompt:

Create a horizontal banner for the AZ brand in the same visual style as the previous AZ posters. Concept: endangered and disappearing languages across the CIS — poetic, archival, intellectual. Specs: 6000×2500 px (300 DPI), also export 1920×800 px for web. Style: minimalist typographic design, structured and editorial.Use the SupClar serif font and the same geometric sans-serif as in previous designs. Apply the official color palette only: #F2F2F2, #D9D9D9, #737373, #404040, #0D0D0D. Keep the az logo at the bottom center or right. Enhancements: Add micro-typography near edges (small text like coordinates, codes, or labels). Include fine graphic elements — thin lines, dotted dividers, small crosses, or index marks — around the borders. Subtly enrich the background with faint texture, noise, or monochrome gradient; optionally add blurred typographic echoes or ghost letters. Keep the center clean and the edges active with detailed typographic structure.

Другие носители

Original size 1168x880

Продукция бренда

Original size 1360x768
Original size 1168x880
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prompt (один для всех носителей):

Create a hyper-realistic visual presentation of branded products for AZ, a minimalist design project about disappearing languages across the CIS. Products to include: notebook, pen, mug, badge (pin), cotton cap, bookmark, tote bag. Visual style: clean, poetic, archival minimalism — same aesthetic as previous AZ designs. Use neutral studio lighting, centered compositions, and a calm, balanced layout. All objects should look real and tangible, like premium museum merchandise. Brand identity rules: Logo: official «az» logo, centered or small-scale placement. Fonts: SupClar serif (main), geometric sans-serif for micro-typography. Colors: #F2F2F2, #D9D9D9, #737373, #404040, #0D0D0D. Design details: Add micro-typography (codes, numbers, coordinates). Subtle graphic elements: thin lines, markers, or typographic frames. Materials: matte ceramic (mug), brushed metal (badge), soft cotton (cap, tote), paper grain (notebook, bookmark). Lighting: soft, diffused, neutral; realistic shadows; no reflections. No angle variations — straight, studio-style shots. Each item should feature minimal text like: «VOICE», «TRACE», «MEMORY», «ECHO», or «az». Output as hyper-realistic product renders. Items can be displayed individually or arranged in a cohesive flat-lay composition on neutral backgrounds. The final result should look like an elegant, curated AZ museum collection — minimal, detailed, and visually consistent.

Архив, коворкинг, магазин

Original size 1360x768
Original size 1360x768
Original size 1360x768

prompt:

Create a hyper-realistic architectural visualization of the AZ Library & Coworking Space — a minimalist cultural hub dedicated to disappearing languages. Modern, quiet, timeless atmosphere inspired by art institutions and concept bookstores. Exterior: geometric minimalist architecture in matte concrete, glass, and metal, with the «az» logo in SupClar on the facade. Interior: open, bright, neutral — birch wood, concrete, matte metal, paper, and soft fabric. Style: monochrome palette (#F2F2F2 #0D0D0D), SupClar serif for headings, geometric sans-serif for signage. Mood: calm, archival, poetic. Lighting: soft diffused daylight and warm evening tones. Spaces: Library — modular bookshelves, long tables, quiet seating. Coworking — minimal desks, typographic wall words («voice», «trace», «echo»). Merch corner — AZ items (mugs, totes, notebooks, caps, badges). Composition: show both exterior and a glimpse inside through glass; consistent with previous AZ visuals. Avoid bright colors — keep monochrome and tactile.

Навигация

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prompt:

Design a hyper-realistic wayfinding and navigation system for AZ Library & Coworking Space, aligned with AZ’s minimalist, typographic, poetic brand identity. Style: Visual: minimalist, monochrome, typographically driven. Typography: SupClar serif (main), geometric sans-serif (micro-text/arrows). Colors: #F2F2F2, #D9D9D9, #737373, #404040, #0D0D0D. Mood: quiet, refined, museum-like. Materials: matte acrylic, brushed aluminum, frosted glass, soft fabric banners. Lighting: natural, soft, subtle reflections/shadows. Navigation Elements: Wall signs: black text on light matte surface (→ Library, → Coworking, → az store, → Exit). Floor markers: typographic arrows with coordinates or codes. Hanging signs: thin metallic frames, suspended acrylic, lowercase SupClar. Room: subtle vinyl typography («reading room 01 / az archive»). Micro-typography: serial numbers, minimal dividers, line-only icons. Layout & Placement: Main directory panel at entrance (floor map or section list). Signs aligned with architecture; symmetrical, consistent. Optional: small AZ logo/tagline («az — archival voices»).

Использованные ресурсы

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