MAMAI — пространство поддержки для мам
(1) Введение
MAMAI — это онлайн-платформа, где мамы новорождённых могут получить профессиональную психологическую поддержку от сертифицированных специалистов.
Мы создаём безопасное пространство, где женщины могут делиться переживаниями, получать консультации, участвовать в групповых сессиях и находить понимание.
(2) Исходный проект
(3) Начало работы над айдентикой
Для реализации айдентики нового проекта были использованы инструменты ChatGPT и Leonardo AI.
Выбор метафоры для фирменного стиля. Вот, что предложил ChatGPT: «Основной метафорой визуального стиля может стать тепло домашнего очага и ощущение мягкого света утра, символизирующие заботу, спокойствие и поддержку. В палитре стоит использовать тёплые оранжевые и кремовые оттенки, передающие чувство уюта, надежды и внутренней энергии. Дизайн может опираться на плавные, обволакивающие формы, ассоциирующиеся с объятиями и материнской нежностью. Иллюстрации и композиции должны создавать атмосферу безопасности и принятия, словно каждая мама оказывается в пространстве, где её понимают и поддерживают. Свет и цветовые переходы можно применять мягко, с лёгкими градиентами, чтобы визуально передать эмоциональное тепло и дыхание спокойствия, как утренний солнечный луч, проникающий в комнату и наполняющий её жизнью.»
(4) Логотип
prompt: vector logo for platform for mothers called MAMAI, warm orange gradient, abstract line art of a mother holding a baby, soft rounded shapes, clean typography, calm and modern look. Нейросеть — Leonardo Ai
(5) Определение шрифта
Шрифт я определила с помощью сайта MyFonts
И сгенерировала иллюстрацию этого шрифта в Leonardo.AI с помощью промпта: A single line of text in Domus Titling Light font it should be written «Domus Titling Light» in one line. Letters colored in warm orange tones, on a clean white background.
(6) Определение цветовой палитры
Цвета логотипа, созданного нейросетью Leonardo.AI, и определены с помощью сайта Adobe Color
(7) Паттерн
Промпт для паттерна, сгенерирован Leonardo.AI:
Make my referMinimalist seamless pattern with symbols representing maternal support and care: hearts, hands, flowers, leaves, and small stylized houses. Symbols arranged in smooth, flowing wave-like lines with slightly varying sizes and orientation for natural rhythm. Color palette: warm orange tones and soft gradients on a white background. Clean, modern, elegant, and visually balanced. No textures or shadows, focus on clarity, repetition, and gentle movement.ence picture more beautiful
Промпт для паттерна, сгенерирован Leonardo.AI:
Minimalist seamless pattern with playful symbols representing maternal care: small hearts, stylized silhouettes of mothers and children, tiny teacups, clouds, and stars. Symbols arranged in gentle, flowing wave-like lines with slight variation in size and orientation. Color palette: warm orange and soft peach tones on a white background. Clean, modern, elegant, visually balanced, and airy. No textures or shadows, focus on smooth movement and harmony.
(8) Определение цветов паттернов
Цвета 1 паттерна. Определены с помощью сайта Adobe Color
Цвета 2 паттерна. Определены с помощью сайта Adobe Color
По оттенкам цвета паттернов схожи с цветами логотипа, цветовая гамма остаётся той же.
(9) Айдентика
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a realistic lifestyle mockup of printed stationery items arranged on a wooden or light neutral desk: paper sheets, envelopes, business cards, and a pen. Each item features a minimalist seamless pattern inspired by maternal support — warm orange and soft peach tones on a white background, with gentle wave-like shapes, hearts, hands, and flowers. Add soft natural daylight, subtle shadows, and a cozy, calm atmosphere. Clean, modern composition, slightly top-down angle, high resolution, professional design presentation. Use patterns and logo that I uploaded
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a mockup of a ceramic mug and a notebook featuring a minimalist seamless pattern inspired by motherhood and care — warm orange and peach tones on white, smooth wavy motifs, hearts, and flowers. Place them on a light wooden desk with a soft natural shadow. Clean, modern, calm atmosphere, photorealistic quality.юUse patterns and logo that I uploaded
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a realistic product image of branded tote bags (shoppers) for a maternal support and wellness project. The bags are made of natural cotton with a soft texture, featuring the project’s minimalist warm pattern — wave-like lines, hearts, and abstract shapes — in warm orange and peach tones on a white or cream background. Include the project logo in Domus Titling Light font on the bag. Place the bags on a clean neutral surface or hanging naturally, with soft warm lighting that evokes comfort, care, and calm. The overall mood should feel cozy, modern, elegant, and emotionally warm, reflecting Scandinavian simplicity and the supportive theme of the project. Use the uploaded patterns and logo.
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a realistic flat lay or product photo of a set of supportive postcards designed for a maternal support and wellness project. The postcards are arranged neatly on a white background with warm natural lighting. Each card features minimalist illustrations in warm orange and peach tones, combined with short comforting phrases like «you are not alone», «breathe», «be gentle to yourself», and «we’re with you». The design includes gentle wave-like elements, hearts, or hands, inspired by the project’s visual identity. Typography is elegant and clean in Domus Titling Light font. Add subtle brand pattern details and a small branded box or envelope nearby. The overall mood is calm, caring, and emotionally warm, evoking empathy and connection. Use the uploaded patterns and logo.
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a realistic product scene showing a soft blanket or scarf designed for a maternal support and wellness project. The fabric features the project’s warm, minimalist pattern — gentle wave-like lines, hearts, and abstract shapes — in warm orange and peach tones on a white or cream background. The material looks cozy and high-quality, with soft texture and natural folds. Lighting is gentle and warm, evoking comfort, care, and calm. Include subtle brand tag or small label with the logo in Domus Titling Light font. The overall mood should be soothing, elegant, and emotionally warm, inspired by Scandinavian simplicity and softness. Use the uploaded patterns and logo.
(10) Пространство
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a realistic interior view of the same modern market space dedicated to maternal support and wellness, but from the opposite angle. Show more of the open layout, seating area, and customer interaction zones. Keep the design language consistent — warm orange and soft peach accents, white and natural wood textures, minimalist wave-like design elements, cozy lighting, and green plants. Include branded patterns and signage from the project on walls and displays in Domus Titling Light font. Use the uploaded patterns and logo. The perspective should highlight the spaciousness, calm energy, and Scandinavian-inspired warmth of the environment.
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a realistic interior of a modern psychologist’s office designed for conversations between a therapist and a mother. The space should feel warm, safe, and calming — decorated in warm orange, peach, and white tones with natural wood textures and soft lighting. Include two comfortable armchairs facing each other, a small round table with a cup of tea, plants, and soft fabrics. Add smooth, wave-like decorative elements that echo the project’s branding. The atmosphere should be minimalist, cozy, and emotionally supportive, inspired by Scandinavian simplicity and gentle care. Include subtle brand details like a small framed logo or patterned cushion using the Domus Titling Light font and uploaded patterns. Use the uploaded patterns and logo.
(11) Промо-материалы
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a realistic mockup of a minimalist poster about maternal support and wellness hanging on a light-colored wall in a cozy modern interior. The poster is framed in a thin wooden or white frame. Design features warm orange and peach tones on a white background, smooth wave-like shapes, and typography in Domus Titling Light font. Soft natural lighting, plants nearby, Scandinavian aesthetic, calm and welcoming atmosphere. Use the uploaded patterns and logo.
Промпт для мокапа, сгенерирован Leonardo.AI:
Create a realistic interior scene showing two or three framed posters about maternal support and care hanging in a modern public hallway or waiting area. Posters have white backgrounds with warm orange and peach designs, featuring hearts, hands, and wave patterns. Frames are thin and light wood or white. Clean, bright, modern environment with soft lighting and minimalist furniture. Use the uploaded patterns and logo.
