
«pochva» — проект презентованный мною раннее, представляет собой преемственность опыта моего уважаемого куратора Любы Котляровой и моего опыта полученного при сотрудничестве с мастерской художников из Санкт-Петербурга «24».
Проект представляет собой бренд-стартап керамических подсвечников для массажа растительным воском. Бренд построен на идеи, что глина — сама суть телесности, которая наилучшим образом может отобразить интимную материальность отсюда и происходит название и брендинг.

Пример итоговой продукции
Подробнее с проектом можно познакомиться по ссылке: https://portfolio.hse.ru/Project/132435
Первый раунд генерации продукции

Промпт сгенерирован в Chat GPT с использованием фотографии, как референса. Изображения получены в Leonardo AI с использованием нода «Concept art»
A creamy porcelain candle holder, tilted at a 45-degree angle, casts a warm, mystical glow in a dimly lit, secluded space. Wax spills out like a whispered secret, pooling on dark, ancient earth. The flickering flame dances, conjuring an aura of enchantment and intimacy. Shadows tremble, imbuing the scene with an air of mystery. The creamy color of the candle holder, the play of luminescent light, and the texture of the spilled wax converge to evoke a sense of mystique, transporting the viewer to a realm of quiet, spellbound beauty.
Последущие более удачные раунды
Фавориты в генерации продукции
Разработка логотипа
первые наброски и варианты на продукции
Итоговый брендинг

Референс и описание: Image showcases a modern interior design featuring a minimalist wall display. The style is contemporary with a focus on clean lines and geometric shapes. The layout includes a series of nine arched niches arranged in a 3×3 grid on a light beige wall, each niche having a smooth, matte finish. Below the niches, a large, dark brown terrazzo countertop with visible stone aggregates adds texture and contrast. The right side of the image features a large, arched doorway with a muted pink hue, complementing the overall color palette.
Пространство

Референс и описание: Image is a modern, abstract art piece featuring a combination of organic and geometric elements, promoting a new line of eco-friendly candles. The layout is asymmetrical, with a prominent contrast between the smooth, white geometric shape on the right and the textured, mossy green and brown organic forms on the left, evoking the warmth and ambiance of a candlelit space. The organic forms resemble eroded rock or coral, with a porous surface and undulating curves. In the upper center, there is a stylized logo consisting of a circular emblem and the text 'es’eanc' in a sleek, modern font. Below the logo, smaller text reads ' Illuminate Your Connection with Nature' in a minimalist style, highlighting the eco-friendly aspects of the candles. The overall color palette is earthy, with muted greens and browns contrasting against the stark white background, creating a striking visual effect.
Рекламная продукция

Референс и описание: Image is a digital artwork featuring a stylized, abstract design on a rectangular packaging box. The main body of the box has a textured, moss-like surface in shades of green and brown, creating an organic and earthy appearance. At the center, there is a symmetrical, white emblem resembling a stylized figure or symbol, which stands out against the darker background. The top flap of the box has a clean, white strip containing text. The word 'ESSENCE' is printed in a minimalist, sans-serif font on the left side, while '1.7L_02' is positioned on the right, both in black. The overall composition is modern and visually striking, with a strong contrast between the natural textures and the clean, geometric elements.
Упаковка

Референс и описание: Image is a digital artwork featuring a rectangular layout with a central focus on a stylized, abstract design. The background consists of a textured, moss-like surface in shades of green and brown, creating an organic and earthy appearance. At the center, there is a symmetrical, white emblem resembling a stylized figure or symbol, which stands out against the darker background. The bottom portion of the image is a clean, white strip containing text. The word 'ESSENCE' is printed in a minimalist, sans-serif font on the left side, while '1.7L_02' is positioned on the right, both in black. The overall composition is modern and visually striking, with a strong contrast between the natural textures and the clean, geometric elements.
Постеры
Инструменты
Описания: https://chatgpt.com/ Генерация: https://app.leonardo.ai/image-generation