Применение генеративных нейросетей в брендинге уходовых средств «hacklab»
Оригинальный проект.
Бренд БАДов и уходовых средств на основе трав Хакасии. Совмещает многовековую мудрость хакасских целителей-травников с современным системным подходом к здоровью. Проект знакомит с лечебными свойствами трав, предлагает множество продуктов, состав которых натурален и проверен.
Использованные нейросети:
- ideogram.ai — основная,
- playground.ai — для улучшения промптов,
- upscayl.ai — для повышения качества генераций,
- AdobeColor — подбор цветовой палитры.
Логотип
Id: A progmatic and strict logo of the «hacklab» brand, made in a minimalistic style with typographic elements. The logo is a minimalist image of a flower symbolizing consistency.
Цветовая палитра
Adobe Color: оранжевый цвет из лого + сплит-комплиментарная цветовая схема.
Типографика+носители
IG: A visually captivating digital illustration of a cosmetic brand’s poster, showcasing a harmonious blend of vibrant colors and natural elements. The 3D design features swirls of cream products artfully smeared across the image, intermingling with plants, flowers, and leaves. The color palette includes B2A1FF (blue), 243837 (purple), and B1FA63 (green) against a FE7733 (orange) background. Clean, programmatic typography adds an elegant touch, reflecting the brand’s commitment to natural and organic products. The minimalistic design symbolizes modern technology and nature’s beauty, creating a stunning 3D render that embodies innovation and the perfect fusion of technology and the natural world.
IG: 3×4 plain white frame in the interior of the mall. place for advertisement, photo / two 3×4 plain white frames in the interior of the cosmetic store. Place for advertisement.
IG: Realistic high-quality portrait photograph of a female cosmetic store seller wearing a corporate uniform featuring a white «Hacklab» logo t-shirt. She stands amongst a carefully arranged display of cosmetic store interior showcasing beauty products and 3D plants, flowers, and leaves in a minimalistic, programmatic style. The color palette is a harmonious blend of blue (#B2A1FF), orange (#FE7733), purple (#243837), and green (#B1FA63), with a predominance of white space. The ultra-clear rendering conveys a sense of cleanliness and high quality, while the vibrant and organic elements showcase the store’s offerings.
Упаковка продукта
IG: A colorful realistic photo illustration of clear shampoo bottle is displayed, showcasing their minimalistic, strict, and programmatic style including typography. The color palette includes b2a1ff (blue), fe7733 (orange), 243837 (purple), and b1fa63 (green). In the background, there are plants, flowers, and leaves, with ample white space. The scene is rendered in ultra-clear, giving a sense of cleanliness and high quality. Далее изменяла только тип продукта.
Паттерн
IG: A stunning digital render illustration of an organic cosmetic brand’s packaging, showcasing a strict, programmatic pattern. The minimalist design features a white background, with intricate patterns of plants, flowers, and leaves in a harmonious color palette of B2A1FF (blue), FE7733 (orange), 243837 (purple), and B1FA63 (green). The packaging design exudes a sense of cleanliness and purity, reflecting the brand’s commitment to natural ingredients and eco-friendly values.
Получилась квадратная картинка, я сделала еще две версии и соединила в таком формате.
Пространство
IG: Natural cosmetics store interior design, white base, accented with b2a1ff (sky blue), fe7733 (pumpkin orange), 243837 (lavender purple) b1fa63 (spring green), products for hair, body, and face in bright transparent containers on the shelves, floral and botanic decor, ambiance balancing naturalistic warmth with a scientific edge.
Спасибо за внимание!
