Бренд мебели Paws&Pieces в восприятии AI
В работе показано, как искуственный интеллект может изменить уже существующий проект путем изменения каких-то ключевых элементов фирменного стиля и добавления чего-то нового при помощи выборочных результатов генераций. За основу был взять проект о мебели для людей и животных 4 модуля 1 курса.
Ссылка на проект — https://portfolio.hse.ru/Project/219050
ПРОЕКТ ДО ИЗМЕНЕНИЙ
Пример продукта в собственном 3д моделировании до изменений
РЕБРЕНДИНГ С ПРИМЕНЕНИЕМ AI
В ходе данного проекта мной будут использованы нейросети Leonardo AI, Stable Diffusion XL, Ideogram, а также сайт MyFonts для поиска шрифтовых решений. Останутся прежними цветовая гамма бренда и его основная идея: минималистичная передача образов животных и масштабирование шрифтового логотипа на разных носителях.
ВАРИАНТЫ ЛОГО
Основная нейросеть для этого раздела — Ideogram
— make a logo for furniture brand Paws& Pieces in strict font, dark red and light beige colors, make it look expensive but with flexible base of logo, use two letters to make a brand mark
ШРИФТЫ
БРЕНДИНГ
— A captivating lux-inspired branding for Paws& Pieces furniture brand. A business cards, an envelope, an advertisement poster and etc., laying on a wooden table. The poster is printed on high-quality paper, with typography stating ’Paws& Pieces — double comfort’ and a furniture model with a dog and a cat on it. Rich and expensive aesthetic, warm red colors
РЕКЛАМА
1. — A captivating lux-inspired advertising poster for Paws& Pieces furniture brand. An advertisement poster for furniture brand, 3d model of a minimalistic modern table with a cat sitting on it on a poster, The poster is printed on high-quality paper, with bold typography stating ’Paws& Pieces — new tables collection’. A block of text in the right corner below stating 'New collection is available on our website, check this out! '. Rich and expensive aesthetic, dark red colors
2. — A captivating lux-inspired advertising poster for Paws& Pieces furniture brand. An advertisement poster for furniture brand, 3d model of a minimalistic modern library cabinet with a built-in bed in the closet on a poster. The poster is printed on high-quality paper, with typography stating ’Paws& Pieces — double comfort’. A block of text stating 'New collection is available on our website, check this out! ', contact information text blocks. Rich and expensive aesthetic, warm red colors
3. — A captivating lux-inspired advertising poster for Paws& Pieces furniture brand in city atmosphere. An advertisement poster for furniture brand, 3d model of a minimalistic modern furniture with a cat and a dog sitting near on a poster. The poster is printed on high-quality paper, with bold typography stating ’Paws& Pieces — new tables collection’. A block of text stating 'New collection is available on our website, check this out! '. Urban environment, poster on the beautiful modern street. Rich and expensive aesthetic, warm red colors
НОСИТЕЛИ
Футболка — A photo of a woman wearing a t-shirt with the Paws& Pieces furniture brand logo. The logo is a minimalistic design of a small cat and dog. The t-shirt is made of high-quality fabric and has a classy vibe. The brand logo is made of two P letters placed on the t-shirt. The t-shirt is red and beige in color.
Шоппер — create a shopper bag on a white background for the expensive Paws& Pieces furniture brand using red and beige colors. Main design is a logo «Paws& Pieces» in strict and minimalistic font, a text block which says «Double comfort» below
Кепка — A fashionable photograph featuring a model wearing a plain red t-shirt with Paws& Pieces logo and a cap in red and beige colors. The cap is consisting a logo for the Paws& Pieces furniture brand in strict and minimalistic font. The background is white. The vibe of the photo and model is expensive and rich
ВАРИАНТЫ 3Д МЕБЕЛИ
Основная нейросеть для этого раздела — Leonardo AI
Шкафчик 1. — A 3d model of a hallway mini chest of drawers made with light wood confidently standing on the floor. Make an open shelf with pet pillow, make it comfortable and place a minimalistic 3d model of a cat there. Structure of a mini chest of drawers: a shoe rack with opening door, then an open shelf with pet pillow above it, and then a shelf for hats and scarves with the door slightly open above the pet shelf
2. — A 3D render of a hallway with a drawer. The chest of drawers is made of light wood and has a shoe rack, an open shelf with a pet pillow and a minimalistic cat on it, and a shelf for hats and scarves. The chest of drawers is all in one and placed on the floor. There is a minimalistic 3D model of a cat sitting on the pet pillow on the shelf of a drawer. The background is a beige wall.
Стол — A 3D render of a dining table in light wood. The main tabletop is round and under it, based on a three center wooden legs, there is a smaller round plane on which a dog bowl stand. A 3D minimalistic dog is sitting near the table
Прикроватная тумбочка — 3D render of a bedside table made of light wood. the nightstand is next to the bed, on the nightstand itself on top of the tabletop there is a phone and a book, at the bottom of the nightstand there is a special shelf for the cat’s bed. 3D minimalistic model of a cat inside the nightstand, lying on the bed on the shelf
ВАРИАНТЫ ПРОСТРАНСТВА
За основу для начала был взят производственный цех, я сгенерировала его экстерьер с помощью нейросети Stable Diffusion XL и загрузила в Leonardo AI как референс, чтобы получить более четкую картину и более реалистичную архитектуру
ЭКСТЕРЬЕР ЦЕХА
Stable Diffusion XL — exterior of minimalistic furniture manufacturing plant, view from the street
Leonardo AI — Exterior of a sleek, modern minimalistic furniture manufacturing plant with clean lines, large windows, and a simple yet elegant facade, viewed from the street, flanked by two tall, slender trees with sparse foliage, and a small parking lot to the side with a few cars parked in an orderly fashion, the overall atmosphere serene and peaceful, with a subtle hint of industrial functionality
Затем по такому же принципу я сгенерировала внутреннюю обстановку производственного цеха мебели, а также интерьер и экстерьер офиса компании в городе
ИНТЕРЬЕР ЦЕХА
Stable Diffusion XL — interior of furniture manufacturing plant
Leonardo AI — interior of furniture manufacturing plant, Paws& Pieces furniture brand, rich industrial loft aesthetic, colorful, ultra realistic furniture making process
ЭКСТЕРЬЕР ОФИСА
Stable Diffusion XL — exterior of the office building in the city, small building
Leonardo AI — office building in the city center, luxury furniture brand, two-story modern building, exterior, comfortable and calm atmosphere, warm colors, busy city
ИНТЕРЬЕР ОФИСА
Stable Diffusion XL — office interior, business vibes, modern building
Зона для сотрудников
Leonardo AI — office building, luxury furniture brand, modern office, interior, comfortable and formal atmosphere, warm colors, people doing something. Make it realistic and detailed, add managers desks
Зона для покупателей и совершения сделок
Leonardo AI — office building, luxury furniture brand, modern office, interior, comfortable and formal atmosphere, warm colors, people buying something. Make it realistic and detailed, add comfy areas for customers, chairs and sofas
ССЫЛКИ НА РЕСУРСЫ
Stable Diffusion XL — https://huggingface.co/spaces/google/sdxl
Ideogram — https://ideogram.ai/t/explore
Leonardo AI — https://app.leonardo.ai/image-generation
MyFonts — https://www.myfonts.com
