Ребрендинг глазами ИИ
В разработке этого проекта, я использовала такие ресурсы, как ideogram, MyFonts и Leonardo Ai, REcraft
Логотип
a surreal and vibrant cinematic photograph of a whimsical logo for the art therapy center РИСОВАКА, rendered in a fantastical, dreamlike children’s drawing style, with bold lines, vibrant colors, and playful textures, featuring an asterisk symbol adjacent to the logo, set against a blurred, gradient background with a warm, golden light, evoking a sense of wonder and creativity, with subtle film grain and photorealistic rendering, as if captured through the lens of a vintage camera, with a shallow depth of field, blurring the edges and emphasizing the central logo, creating a captivating, eye-catching visual effect.
Шрифт
Айдентика
A whimsical and vibrant visual representation of the family art therapy center for mothers and children, RISOVAKA, showcasing a harmonious blend of pastel colors: soft pink, serene blue, warm yellow, and calming light green. The identity elements are monochromatic, with each item featuring the RISOVAKA logo, skillfully crafted in an abstract absurd style, reminiscent of a child’s drawing, yet elegantly minimalist. The composition consists of a folder with a delicate pink hue, adorned with the logo in a subtle blue tone; a sketchbook with a sunny yellow cover, showcasing the logo in a light green shade; a sturdy box filled with an assortment of gouache paints, featuring the logo in a soft pink color; a cup for holding an array of colorful brushes, with the logo playfully integrated in blue; a selection of brushes in various shapes and sizes, each with the logo discreetly placed; an envelope with a delicate light green border, enclosing a form with the logo subtly embossed in yellow; and the RISOVAKA logo itself, prominently displayed in the center, exuding a sense of innocence and creativity.
Пространство
Building for the art therapy center for mothers and children RISOVAKA. Concrete building. 2 floors. colored monochromatic walls and round windows
Интерьер
The interior of the Center of Seminal Art Therapy is bathed in soft, warm light, pouring in from the overhead funny lamps with sculpted shapes and delicate curved arms, adding a touch of whimsy to the space. The walls, a gentle backdrop for the creative chaos, are painted in soothing pastel hues of dusty pink, baby blue, muted yellow, and pale light green, each shade blending seamlessly into the next. In the center of the hall, a large, sturdy wooden table stretches, its surface scarred and worn from countless artistic endeavors. At its center, several jars filled with an assortment of brushes in various shapes and sizes stand at attention, surrounded by a rainbow of art materials: vibrant paints, soft pastels, sharpened pencils, and an array of markers in different tip sizes and colors, all waiting to be used to unlock the secrets of the imagination.
Промо постеры
Vibrant posters adorn the walls of the art therapy center RISOVAKA, specifically designed for mothers and children, featuring whimsical, hand-drawn illustrations in a delightful, childish, and absurd style. The delicate, linear drawings, reminiscent of naive art, depict playful motifs such as stylized stars, smiling suns, and abstract shapes, all brought to life with bold, contrasting lines. The overall aesthetic is lively, optimistic, and full of childlike wonder, reflecting the therapeutic atmosphere of the center. The posters themselves are crisp, white, and matte, with the illustrations rendered in a limited yet vibrant color palette, evoking a sense of joy and creativity. The text, if present, is minimal, clear, and easy to read, blending harmoniously with the visual elements. Each poster appears unique, yet cohesive in style, inviting mothers and children to explore, create, and heal together.
poster for the art therapy center for mothers and children РИСОВАКА with the image of children’s drawings on the poster
Продукция
Decorative multi-colored tape with children’s drawings on it
paint box for art therapy center RISOVAKA in pastel colors
solid-color badges for clothes in the form of abstract simple children’s drawings such as a star or a circle or a square or a sun. In pastel colors: pink or blue or yellow or light green.
The hoodie should be of different colors. The sleeves should be pastel pink. The hoodie itself is pastel yellow. The pocket in the middle will be soft blue. And the hood is pastel light green.
Two aprons, one for an adult and one for a child, are displayed side by side, promoting the art therapy center RISOVAKA, a haven for mothers and children to bond and express themselves creatively. The adult apron features a gentle pink hue, with the center emblazoned with the RISOVAKA logo in bold, playful lettering, reminiscent of children’s handwriting. The child’s apron, in a soothing light green color, mirrors the design, yet with a slightly smaller scale and more whimsical flair. Both aprons boast abstract lines, resembling the carefree strokes of colored pencils, adding a sense of innocence and imagination to the overall design. The lines are loose and expressive, with varying widths and textures, as if a child’s hand had brought them to life. The aprons hang neatly, with the straps folded crisply, against a soft, creamy background that evokes feelings of warmth and comfort.
stickers drawn in a childish style
children’s bag for the art therapy center RISOVAKA painted with children’s drawings